Marketplaces

Victoria’s Secret & Co. announced on Friday that it has started selling 120 of its best-selling Victoria’s Secret Beauty and PINK Beauty products on the Victoria’s Secret storefront on Amazon.com. It's the company’s first major partnership with another retailer to sell its goods. The products, which include branded fragrances, lotions, body scrubs and body washes, are…

Target is getting back into secondhand sales through a deal with resale company thredUP, reports CNBC. The big-box retailer confirmed Friday that it launched a page on thredUP’s website in late March that includes listings of women’s and kids’ apparel, along with accessories. Some items are from Target’s private labels, such as kids’ clothing brand Cat…

Nearly 20,000 sellers on e-commerce platform Etsy have agreed to go on strike April 11-18, organizers said Monday, to protest a 30 percent transaction fee increase — from 5 percent to 6.5 percent — that Etsy claims will help bring in more shoppers. Strike organizer Kristi Cassidy, who sells vintage-style dresses on Etsy, created a petition earlier this year…

When we look back on trends from the 2010s, beyond planking and the Harlem Shake, one of the most pervasive fads was a certain type of thinkpiece: Millennials Are Killing Doorbells by Texting Instead. Millennials Are Killing Cereal. Can Boomers and Gen Z Save It? Even paper products couldn’t be spared: Millennials are killing the…

Twenty-five cents of every $1 spent shopping online goes to the Amazon.com third-party marketplace, making it the largest online retailer in the U.S. For brands and retailers looking to sustainably grow their revenue this year and beyond, it’s imperative that they focus on Amazon as a key sales channel. When it comes to marketplace success,…

Nothing in life is free, and especially not on Amazon.com. Like most serious commerce platforms, brands need to invest in Amazon, and particularly in advertising, if they want to succeed. That said, advertising alone isn’t sufficient to maximize revenue — and if you merely rely on that, you’ll miss a huge set of opportunities that…

“Increasing seller fees by 30 percent after two years of record sales is nothing short of pandemic profiteering. After the planned increase, our fees as sellers will have more than doubled in less than four years.” That’s how an online petition at Co-Worker.org characterizes a planned fee increase by online retailer Etsy, an increase that…

There's an e-commerce gold rush happening right now and Amazon.com is leading the charge. Last year, Amazon generated $386 billion in annual revenue, with third-party sales accounting for 54 percent of it, according to Jungle Scout. However, selling on Amazon can be challenging as sellers battle a competitive marketplace that requires them to be agile…

Something strange has been happening recently with Brand Posts on Amazon.com. In case you’re unfamiliar with them, Brand Posts are Instagram-like entries that companies can add to their pages. They can be about anything — from promotion to simply a quick hello. Historically, these posts have been something of an afterthought for brands, often getting…

Business-to-business (B-to-B) online retail sales were projected to reach $1.2 trillion last year, up from $889 billion in 2017 — and show no signs of slowing down. With e-commerce marketplaces evolving and becoming more complex, each with its own set of issues and obstacles, success in these markets is critical to a company’s growth and survival. However, navigating the…