Marketplaces

Victoria's Secret & Co. has announced that it's launching VS&Co-Lab, which is described as an inclusive shopping experience for all customers. VS&Co-Lab will be featured in a new section on the Victoria's Secret website, where it will showcase brands that align with its values of innovation and inclusivity. VSCO said it sees important growth potential through partnerships…

Two-and-a-half years into my foray going from consultant to owning my own e-commerce business, I've realized a few things. No matter what we do, what other platforms we do business on with Premo Guard, Amazon.com is still the 800-pound gorilla in the room. And that frustrates the (insert expletive here) out of me. Now I'm…

It’s no secret that large e-commerce companies like Amazon.com thrived over the past two years. In a time of high demand and short supply, Amazon was able to provide what people wanted, when they wanted it. The secret is in how it was able to do that when supply chain problems were hitting all companies.…

Imagine this scenario: After scouring a secondhand shop for what seems like an eternity, you finally find the perfect pair of brand-name jeans with tags still on them for only $20. For some shoppers, the thrill of discovering a hidden gem in a thrift store is more rewarding than a fast-fashion find — and not…

Victoria’s Secret & Co. announced on Friday that it has started selling 120 of its best-selling Victoria’s Secret Beauty and PINK Beauty products on the Victoria’s Secret storefront on Amazon.com. It's the company’s first major partnership with another retailer to sell its goods. The products, which include branded fragrances, lotions, body scrubs and body washes, are…

Target is getting back into secondhand sales through a deal with resale company thredUP, reports CNBC. The big-box retailer confirmed Friday that it launched a page on thredUP’s website in late March that includes listings of women’s and kids’ apparel, along with accessories. Some items are from Target’s private labels, such as kids’ clothing brand Cat…

Nearly 20,000 sellers on e-commerce platform Etsy have agreed to go on strike April 11-18, organizers said Monday, to protest a 30 percent transaction fee increase — from 5 percent to 6.5 percent — that Etsy claims will help bring in more shoppers. Strike organizer Kristi Cassidy, who sells vintage-style dresses on Etsy, created a petition earlier this year…

When we look back on trends from the 2010s, beyond planking and the Harlem Shake, one of the most pervasive fads was a certain type of thinkpiece: Millennials Are Killing Doorbells by Texting Instead. Millennials Are Killing Cereal. Can Boomers and Gen Z Save It? Even paper products couldn’t be spared: Millennials are killing the…

Twenty-five cents of every $1 spent shopping online goes to the Amazon.com third-party marketplace, making it the largest online retailer in the U.S. For brands and retailers looking to sustainably grow their revenue this year and beyond, it’s imperative that they focus on Amazon as a key sales channel. When it comes to marketplace success,…

Nothing in life is free, and especially not on Amazon.com. Like most serious commerce platforms, brands need to invest in Amazon, and particularly in advertising, if they want to succeed. That said, advertising alone isn’t sufficient to maximize revenue — and if you merely rely on that, you’ll miss a huge set of opportunities that…