Marketplaces

Amazon Launches Prime Early Access Sale
September 26, 2022 at 6:42 pm

Amazon.com is hosting another Prime Day-like deal event next month, marking the first time it will hold two such events in the same year. Dubbed the Prime Early Access Sale by Amazon, the two-day global shopping event is exclusive to Prime members. It begins Oct. 11 at 12 a.m. PDT and runs through Oct. 12โ€ฆ

What Will Walmart Creator Look Like? I Have Questions
September 15, 2022 at 8:14 pm

Walmart made news recently when Reuters broke that it may be โ€œexploringโ€ the influencer space. In case you missed it: The retail giant indicated that it may launch a platform to use social media influencers to help it (and its 100,000 third-party sellers) promote goods and services online when it filed trademarks for โ€œWalmart Creatorโ€ andโ€ฆ

Amazon vs. Google: Which is Best for Your Business?
August 30, 2022 at 4:04 pm

A key factor in running a successful online business is an optimized data feed. However, with so many options on the market, it can be difficult to choose the right one that will help your business succeed. The two key players in the industry, Amazon.com and Google, are competing for the top spot in theโ€ฆ

A Guide for Maximizing Profits on Amazon
August 22, 2022 at 5:21 pm

Over the course of the pandemic, online shopping has soared, and one of the biggest winners has been Amazon.com โ€” the company reported that its full-year 2021 net sales were up 22 percent to nearly $470 billion. It's figures like these that have retail brands and merchants looking to do business on Amazon's platform, whichโ€ฆ

Sweetwater Enters Resale With New Gear Exchange Marketplace
August 18, 2022 at 6:35 pm

Sweetwater, the world's leading online retailer of music technology and instruments, recently launched an e-commerce resale marketplace, Sweetwater Gear Exchange. In this video interview, Andy Rossi, vice president of Sweetwater Gear Exchange, discusses how this platform creates a new opportunity for musicians to buy and sell gently used gear in a safe and cost-effective way through aโ€ฆ

Debunking a Myth: Will Online Product Expansion Shrink In-Store Sales?
August 11, 2022 at 10:52 am

Product cannibalization is a common topic amongst our retail partners when we discuss assortment expansion via drop-ship and marketplace. Thereโ€™s a misconception that by surfacing more items online from supplier brand partners it will potentially impact sales of owned inventory in a negative way. In our experience, this is rarely a concern as long asโ€ฆ

How Amazon is Empowering SMBs During Prime Day and Beyond
July 7, 2022 at 6:01 pm

Just in time for this year's Prime Day shopping event, Amazon.com launched its new Small Business badge to highlight small and artisan brands on its Marketplace, as well as its โ€œSupport Small Businesses to Win Bigโ€ sweepstakes. The e-commerce giant is also offering curated collections for consumers to shop from Black-owned, women-owned, and Veteran-owned businesses. In thisโ€ฆ

The Game Changer: Loyalty Benefits on Google Shopping
June 28, 2022 at 5:06 pm

Google hosted its annual Google Marketing Live event in late May, and as is the custom, announced many new advertising and e-commerce innovations. While each has its own potential benefits for retail advertisers, one in particular looks like a game-changer right off the bat: Showcase Your Loyalty Benefits and Attract New Members to Your Loyaltyโ€ฆ

Wish.com CEO Vijay Talwar on the Company's Turnaround Strategy
June 27, 2022 at 10:23 pm

In episode 355 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Vijay Talwar, CEO of Wish.com, one of the worldโ€™s largest online marketplaces. Talwar discusses his professional background in retail (1:02), what excited him about joining Wish as chief executive (3:10), and his turnaround strategy to revitalize the business (5:12). He shares how Wish isโ€ฆ

How Brands Can Capitalize on Prime Day 2022
June 15, 2022 at 5:19 pm

Now is the time for brands to gear up for Amazon Prime Day 2022. While the dates have yet to be announced, preparations are well under way for the massive online shopping event. In 2021, consumers purchased $11.2 billion worth of goods on Amazon.com during Prime Day, up 7.7 percent from $10.4 billion in 2020.โ€ฆ