Marketplaces

What makes an Amazon.com seller stand out on such a mammoth platform? What turns some sellers into Amazon Marketplace success stories and leaves others practically invisible? A leading brand on Amazon is one that manages to be a top seller in its category. However, volume alone doesn't determine a leading brand; many large retailers dominate…

Any new entrant to the online multi-marketplace retailing sector could be forgiven for taking one look at the complexity and competition and retreating to the relative safety of a brick-and-mortar shop. Selling online — successfully — is no longer simply a case of setting up an e-commerce-enabled website and promoting the fact. Today’s online world is…

Specialty arts and crafts retailer Michaels is getting into the online marketplace game, announcing Monday it would feature a curated selection of third-party sellers and increase its U.S. online assortment by 750,000 SKUs. "The launch of Michaels’ curated marketplace for arts, crafts and décor is the next phase of our ongoing digital transformation to be…

What's the future of e-commerce? It's a question most retailers ask when looking at an expansive and sometimes overwhelming e-commerce landscape. E-commerce sales have grown 50 percent over the past couple years. While that number has tapered off more recently, e-commerce is a mainstay. Amazon.com is a big player in the e-commerce field, as an increasing number…

In this episode of Total Retail Tech Insights, Editor-in-Chief Joe Keenan interviews Diane Wang, founder, chairperson, and CEO of DHGATE Group, one of the leading B2B cross-border e-commerce platforms in China. Listen in as Wang discusses the DHGATE and MyyShop businesses, as well as her professional background and career (1:00), and her insights on trends in…

In a settlement with the European Union, Amazon.com on Tuesday agreed to make changes to how it does business, promising to address allegations that it was using independent sellers' data to its advantage. The European Commission, the E.U.'s executive arm, said in a news release on Tuesday that Amazon would stop using nonpublic information it gathers…

With prolonged inflation, hiked interest rates, and an economic downturn, it's no wonder consumers are feeling an increased amount of stress when making purchases or buying services. And with the holiday season upon us, many are rethinking their spending habits even more than they already were. In fact, 60 percent of consumers say their priorities keep changing…

This September, Amazon.com launched "Tailored Audiences." It's an improvement to the Amazon Customer Engagement Tool. Tailored Audiences allow Amazon sellers to customize their marketing campaigns even more. Now brands can target customers using attributes like brand loyalty and product interest. Why Use Tailored Audiences? The old Amazon Customer Engagement tool had its limitations. Sellers could target only…

Just like that, the holidays are around the corner. If you're an e-commerce merchant, these next few months should bring plenty of opportunities for you to sell. The bustling shopping season starts on Thanksgiving itself (yes, you better believe it) and lasts until Christmas. E-commerce sales during this period generally have been a boon for…

Macy’s has launched its online marketplace, which was first announced in November 2021. The new digital marketplace on macys.com offers shoppers a curated assortment of new brands, merchandise categories, and products from third-party merchants and brand partners. The marketplace gives customers easy access to more than 20 product categories and 400 new brands. Macy's partnered with…