Marketplaces
February 19, 2018 at 12:40 pm
Driven by continuous changes in technology and consumer behavior, retail’s survival is dependent on the industry’s ability to adapt to the customer journey and accommodate the blurred lines of shopping. However, with Amazon.com disrupting the industry, store closures being announced regularly, and the phrase "retail apocalypse" continuing to permeate the headlines, it's unlikely consumers will…
February 7, 2018 at 5:49 pm
Here are five tips to help brand executives and other merchants selling their products on Amazon.com optimize sales on the online marketplace:
February 5, 2018 at 12:50 pm
eBay announced last week a collaboration with media and entertainment company Mashable to create “shoppable” stories across the U.K. and U.S. According to a post on the eBay blog, the pilot partnership lets Mashable’s audience use eBay to shop, browse and purchase products matching those featured on the news site without ever leaving the Mashable site. More…
January 30, 2018 at 12:22 pm
A recent report from brand intelligence firm Survata revealed 2017 data showing that 49 percent of product-related searches start on Amazon.com compared to 36 percent on search engines and 15 percent on retailer sites. Despite Amazon’s decrease from its 2016 value of 55 percent, it still owns the majority of product-related searches and should be…
January 29, 2018 at 8:22 am
Amazon.com has more customer search and purchase data than any e-commerce business. It can build a private-label brand in six months using these data. Amazon’s private-label products have access to the best merchandising and targeting on the marketplace. And the brand doesn’t even need to be profitable. How do national brands compete with this? According…
January 17, 2018 at 1:59 pm
Alibaba's Taobao marketplace is one of the 25 popular e-commerce sites listed by the USTR (United States Trade Representative) for counterfeiting and global piracy. It's the second year in a row Taobao has been included. TechCrunch reports the key concern of the report on Taobao is how Alibaba works with IP holders to remove counterfeit…
January 12, 2018 at 12:41 pm
As retailers are well aware, the rise of online marketplaces on which anyone can sell products with little to no up-front investment has led to an abundance of products marketed over the internet by unauthorized sellers at steeply discounted prices. These products are often diverted from a brand’s authorized distribution channels and cause considerable consumer…
December 4, 2017 at 12:25 pm
In episode 121 of Total Retail Talks, Andrew Blachman, chief operating officer at Tophatter, a live mobile auction marketplace, discusses the brand's strategy for growth in the competitive e-commerce space.
November 30, 2017 at 1:34 pm
Amazon.com said this past Cyber Monday was its biggest shopping day ever, beating out this year's Prime Day, the sales holiday the company held in July. Fortune reports that while Amazon has self-proclaimed Cyber Monday to be its highest selling day, the company has yet to release any numbers supporting this claim. This past week,…
November 15, 2017 at 5:17 pm
Jumpshot's data report reveals that the growth of e-commerce platforms has driven consumers away from brand sites to marketplaces where consumers make over 50 percent of their retail purchases. Depending on product category and brand, this rate can increase to 60 percent. Jumpshot studied 42,000 consumer purchases among four major retail brands in the third quarter of 2017. This report analyzes conversions on the brands’ websites as well as popular marketplaces. The brands analyzed include Calvin Klein, Clinique, Michael Kors and Nike, across marketplaces including Amazon.com, Macy’s and Nordstrom.
