Marketplaces

Amazon.com's Prime Day has only happened four times, but it already gives new meaning to Christmas in July. Yes, the day has done wonders for Amazon, but it has also done the same for countless brands outside of the Amazon ecosystem. But how to begin? Brands can’t just wake up, say “I want to be…

In the last decade, we've seen a rise in online shopping, from e-commerce powerhouses to direct-to-consumer up-and-comers. Customers are reaping the benefits from the sophistication and growth available through digital retail. Heading into 2019, e-commerce sales comprised 15 percent of total retail sales and, according to Mary Meeker’s 2019 internet trend report, e-commerce sales growth in…

With the rise of one-click, buy-it-now, one-stop shopping, retailers are caught up in a tug-of-war to capture the attention of consumers. They have to enable the on-the-go convenience that today’s on-demand world expects, and, at the same time, provide an engaging experience that builds brand loyalty and creates a strong connection with customers. Furthermore, with…

In just five years, Amazon.com’s annual Prime Day sales event has gone from a way for the online retail giant to promote its Prime membership program to a nationwide shopping holiday. Amazon began this year's 48-hour sale (up from lat year's 36 hours) at 12:00 a.m. PST this morning, and it will run until tomorrow…

Next week (July 15-16) sees the return of Amazon Prime Day, which last year proved to be the biggest shopping event in history with more than 100 million items purchased worldwide. With Amazon Prime membership continuing to see double-digit growth, Amazon.com expects to sell even more products this year on Prime Day. The event is…

The retail industry has undergone a significant transformation over the past decade, largely due to the disruptive force commonly referred to as the “Amazon Effect.” By the end of 2019, Amazon is projected to see its share of the total U.S. e-commerce market reach 52.4 percent, up from 48 percent in 2018, and is responsible…

Amazon.com is no longer just a place where shoppers turn to find their tried-and-true favorites in a pinch or at reduced (or free) shipping costs. According to our recent Amazon Shopping Behavior survey, the e-commerce site is now a bona fide product discovery hub. In fact, a whopping 75 percent of shoppers say they look…

For those in the automotive retail space, nothing is more coveted than a J.D. Power award. It has become the auto industry’s Good Housekeeping Seal of Approval. Receiving it means that your product has gone through the rigors of testing and customer feedback and its nameplate stands apart. Digital commerce could learn a thing or…

Successfully selling on Amazon.com requires a dramatically different skill set than what today’s brands use across their own e-commerce websites. Many of these brands, which have been historically reluctant to sell on marketplaces, are reworking their e-commerce strategies to include Amazon at the center for the significant brand-building and revenue-generating opportunity it represents. This year,…

It’s impossible to discuss retail or e-commerce these days without mentioning Amazon.com. Much has been written about Amazon being the demise of small retailers and startups, and many articles offer ideas on how to compete or work around the 800-pound gorilla. But sometimes the old adage “if you’ can’t beat them, join them” holds true.…