Marketplaces
August 5, 2020 at 3:57 pm
Before the COVID-19 pandemic, 45 percent of brands didn’t sell their products on Amazon.com. But if the e-commerce giant’s expected second quarter net sales are any indicator, the tide is turning. Amazon’s net sales are projected to increase by 7 percent from Q1 to Q2 this year, an indicator that many brands have flocked to…
July 28, 2020 at 11:00 am
On March 2, 2020, a bipartisan group of representatives in the U.S. House of Representatives introduced the Stopping Harmful Offers on Platforms by Screening Against Fakes in E-Commerce Act (the Shop Safe Act 2020) to help stem the growing concern over counterfeit products being offered for sale on online third-party marketplace e-commerce platforms. E-commerce has…
July 14, 2020 at 1:39 pm
Amazon.com's importance for vendors of all kinds has only increased through 2020. Last year, Amazon’s overall e-commerce market share was 37.7 percent. In April, despite adjustments to the availability of nonessential goods and delays in delivery times, Amazon shares reached an all-time high as the marketplace saw unprecedented demand amid the coronavirus. Being discoverable is…
June 18, 2020 at 9:00 pm
In this episode of Retail Right Now, Total Retail's Ashley Chiaradio and Kristina Stidham discuss Walmart’s recent announcement of a partnership with e-commerce shopping platform Shopify. This is big news in the industry, as the deal will open Walmart’s Marketplace to Shopify’s small business sellers, with the goal of bringing 1,200 Shopify sellers to the marketplace…
June 16, 2020 at 2:54 pm
With price, shipping costs and positive product reviews ranking as the most important factors driving purchase decisions on Amazon.com among consumers, converting clicks to sales is imperative. There are millions of products listed on the marketplace, and as a result of Amazon’s business model, competitor product listings are visible on any initial listing. Breaking through…
June 15, 2020 at 7:31 pm
Way back in 1995, Amazon.com made its first-ever customer sale. Within two short months, Amazon was generating $20,000 per week in the U.S. and countries around the world. Today, Amazon has become the go-to marketplace for more than 310 million customers, with over 54 percent of all product searches occurring on Amazon. In other words, Amazon…
June 15, 2020 at 3:20 pm
Walmart announced yesterday a new partnership with e-commerce shopping platform Shopify, now used by over 1 million businesses. The deal will open Walmart’s Marketplace to Shopify’s small business sellers, with the goal of bringing 1,200 Shopify sellers to the marketplace this year. The partnership will greatly expand the reach of the participating brands by placing them in…
June 13, 2020 at 10:25 am
In episode 251 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Katie Harnetiaux, global head of Amazon Handmade, a shop on Amazon.com featuring handcrafted goods from local artisans. Listen in as Harnetiaux discusses why the Amazon Handmade shop was created as part of the business five years ago, its international expansion, and the types of…
June 9, 2020 at 4:42 pm
In April, Tinuiti released its Q1 2020 Amazon Ads Benchmark Report, which provided many actionable insights around COVID-19’s impact on Amazon advertising, especially with Amazon Sponsored Products. The results come from anonymized data of over $400 million annual Amazon ad spend under Tinuiti’s management. Take a look at some key findings about upward trends surrounding…
May 28, 2020 at 4:15 pm
For 44 percent of respondents to one survey, the “Amazon effect” is having a dramatic impact on more than their logistics, supply chain and transportation operations. It begins with e-commerce, where consumers are able to find whatever they want, whenever they want, place their order, and then receive what they want within two days, or…
