Marketplaces
June 18, 2020 at 9:00 pm
In this episode of Retail Right Now, Total Retail's Ashley Chiaradio and Kristina Stidham discuss Walmart’s recent announcement of a partnership with e-commerce shopping platform Shopify. This is big news in the industry, as the deal will open Walmart’s Marketplace to Shopify’s small business sellers, with the goal of bringing 1,200 Shopify sellers to the marketplace…
June 16, 2020 at 2:54 pm
With price, shipping costs and positive product reviews ranking as the most important factors driving purchase decisions on Amazon.com among consumers, converting clicks to sales is imperative. There are millions of products listed on the marketplace, and as a result of Amazon’s business model, competitor product listings are visible on any initial listing. Breaking through…
June 15, 2020 at 7:31 pm
Way back in 1995, Amazon.com made its first-ever customer sale. Within two short months, Amazon was generating $20,000 per week in the U.S. and countries around the world. Today, Amazon has become the go-to marketplace for more than 310 million customers, with over 54 percent of all product searches occurring on Amazon. In other words, Amazon…
June 15, 2020 at 3:20 pm
Walmart announced yesterday a new partnership with e-commerce shopping platform Shopify, now used by over 1 million businesses. The deal will open Walmart’s Marketplace to Shopify’s small business sellers, with the goal of bringing 1,200 Shopify sellers to the marketplace this year. The partnership will greatly expand the reach of the participating brands by placing them in…
June 13, 2020 at 10:25 am
In episode 251 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Katie Harnetiaux, global head of Amazon Handmade, a shop on Amazon.com featuring handcrafted goods from local artisans. Listen in as Harnetiaux discusses why the Amazon Handmade shop was created as part of the business five years ago, its international expansion, and the types of…
June 9, 2020 at 4:42 pm
In April, Tinuiti released its Q1 2020 Amazon Ads Benchmark Report, which provided many actionable insights around COVID-19’s impact on Amazon advertising, especially with Amazon Sponsored Products. The results come from anonymized data of over $400 million annual Amazon ad spend under Tinuiti’s management. Take a look at some key findings about upward trends surrounding…
May 28, 2020 at 4:15 pm
For 44 percent of respondents to one survey, the “Amazon effect” is having a dramatic impact on more than their logistics, supply chain and transportation operations. It begins with e-commerce, where consumers are able to find whatever they want, whenever they want, place their order, and then receive what they want within two days, or…
May 18, 2020 at 3:53 pm
We don’t all want something shiny and new. Sometimes, we want something which brings us back to a (supposedly) happier and simpler time in our lives. But where’s the best place to buy these remnants of our past? For most Americans, the answer is turning to online resale marketplaces like eBay, Etsy, and Facebook Marketplace.…
May 11, 2020 at 7:09 pm
There’s no denying the Amazon Marketplace has completely changed the way brands do business with consumers. Close to 70 percent of all online shoppers now begin their product search on Amazon.com, even if they don’t think they will make a purchase on the site. With more than 20 million individuals logging into Amazon every month in…
April 27, 2020 at 5:12 pm
Amazon.com's dominance in the evolving e-commerce landscape continues as it pushes further into the grocery category with its acquisition of Whole Foods and the launch of Amazon Pantry. These moves have created numerous opportunities for consumer brands to get their products front and center with targeted audiences and leverage the incredible amount of shopper data…
