Marketplaces

Navigating the Growing Range of Online Marketplaces for Retailers
October 13, 2020 at 4:00 pm

The coronavirus pandemic has created a battleground for the likes of Amazon.com, Facebook, and Walmart, each looking to grab or defend e-commerce opportunities as more consumers shift to online shopping. Each knows the power of trying to create the most engaging and frictionless experience because this is key to winning consumers, building demand and, ultimately,…

The RealReal and Gucci Partner for Online Consignment Shop
October 6, 2020 at 8:33 pm

The RealReal announced yesterday that it has partnered with Gucci for an online consignment shop through the end of 2020. Gucci is the most in-demand men’s brand on The RealReal for a third consecutive year, and is the No. 2 brand on the luxury consignment marketplace behind Louis Vuitton. In addition, The RealReal reported that Gucci has seen…

Walmart, Target to Hold Sales Events Opposite Prime Day
September 29, 2020 at 6:07 pm

Amazon Prime Day won't be the only big sales event in October. Walmart and Target have both announced plans to host their own online sales events that just happen to coincide with Amazon's annual shopping fest. On Monday, Walmart said it will be holding a "Big Save" online event that runs Oct. 11 through Oct. 15. Walmart will offer Black…

Marketplaces Won’t Fix the Slump for Small Businesses. Now is the Time to Future-Proof Your E-Commerce Strategies 
September 22, 2020 at 11:28 am

Small to midsize businesses (SMBs) were among the hardest hit during COVID-19. Since mid-March, one-third of U.S. small businesses have stopped operating, and an additional 11 percent don't believe they’ll survive if conditions persist for three more months. Small businesses that primarily sell on Amazon.com suffered when the online giant prioritized essential goods in response…

Amazon Launches High-End Luxury Shopping Experience
September 16, 2020 at 4:52 pm

Amazon.com is launching Luxury Stores, a shopping experience focused on high-end fashion and beauty brands, MarketWatch reported. Luxury Stores will be available in the Amazon app by invitation-only to U.S. Prime members, and will kick off with Oscar De La Renta, featuring the brand's pre-fall and fall/winter collections. In the upcoming weeks, other brands will also…

The New Storefront: How to Master Google Shopping
August 18, 2020 at 1:18 pm

Gone (for now) are the days of sweeping store floors, perfecting window displays, and chalk-drawing clever street signs. While the virus continues to demotivate in-store shopping, the competition for consumer attention is taking place online, and roughly 20 percent of men and women say they’ve been making more internet purchases. In the era of the…

Kroger is Launching an E-Commerce Marketplace to Compete With Amazon
August 12, 2020 at 7:49 pm

Kroger is launching an e-commerce marketplace to compete with giants like Amazon.com and Walmart, Fox Business reported. The largest grocery store chain in the U.S. is partnering with Mirakl, a French e-commerce company, to launch the online marketplace. It plans to offer thousands of products to consumers from third-party sellers. Kroger is adding on to…

4 Ways Your Brand Can Motivate Amazon Shoppers to Click 'Add to Cart'
August 5, 2020 at 3:57 pm

Before the COVID-19 pandemic, 45 percent of brands didn’t sell their products on Amazon.com. But if the e-commerce giant’s expected second quarter net sales are any indicator, the tide is turning. Amazon’s net sales are projected to increase by 7 percent from Q1 to Q2 this year, an indicator that many brands have flocked to…

Shop Safe Act 2020: A New Tool for Brand Owners in the Fight Against Online Counterfeits?
July 28, 2020 at 11:00 am

On March 2, 2020, a bipartisan group of representatives in the U.S. House of Representatives introduced the Stopping Harmful Offers on Platforms by Screening Against Fakes in E-Commerce Act (the Shop Safe Act 2020) to help stem the growing concern over counterfeit products being offered for sale on online third-party marketplace e-commerce platforms. E-commerce has…

Understanding the Power of Amazon Posts for Increasing Your Exposure
July 14, 2020 at 1:39 pm

Amazon.com's importance for vendors of all kinds has only increased through 2020. Last year, Amazon’s overall e-commerce market share was 37.7 percent. In April, despite adjustments to the availability of nonessential goods and delays in delivery times, Amazon shares reached an all-time high as the marketplace saw unprecedented demand amid the coronavirus. Being discoverable is…