Marketing

A perfect storm of demographics, economics and technology is taking direct aim at the retail industry. Demographically, millennials have become the largest consumer group. And this group has expectations and habits that retailers must accommodate. Along with this demographic change, the physical economy of retail is quickly shifting. Clearly, the brick-and-mortar store isn't dead. In fact, McKinsey…

Retailers and marketers worth their salt know that an effective marketing campaign is essential for making the most of the Christmas shopping season. If you can’t attract eyes to your brand, then you’re going to seriously miss out on the single most profitable time of the year. Marketing customized to your brand and personalized to…

The end of the year is in sight. Children are back to school and companies have emerged from the sluggish summer season, but the holiday mania hasn’t yet started. The air is a bit crisper and the pumpkin goodies are plentiful. It’s a bit of a lull for retailers, a welcomed pause before the hectic end-of-year campaigns begin.…

With the increase in sales and engagement channels for consumers over the years — from mobile (apps and websites) to social media to stores to e-commerce, and the list goes on — the jobs of retail marketers have become increasingly complex. For the typical marketer, they’re responsible for formulating a strategy for each channel, executing…

While at work, you take a small break to check out your favorite website — or maybe just your Facebook News Feed — but you see an advertisement for that new olive oil mayonnaise that you’ve been wanting to try. Do you make a mental note to look for it the next time you’re grocery…

Have you ever been shopping, heard a song come over the store’s speakers and thought to yourself, “Who the heck chose this?” Well, now it can be you. While it’s usually local retail staff that choose which songs play within regional storefronts, Mood Media is flipping the script and putting the power in consumers’ hands.…

While it's only early October, retailers are already focused on the holiday season. The National Retail Federation announced yesterday it expects sales in November and December to increase 3.6 percent year-over-year to $655.8 billion — significantly higher than the 10-year average of 2.5 percent. The NRF also forecasts e-commerce and catalog sales will increase 7 percent…

The position of chief marketing officer has been vacant at Old Navy for six months, but that’s about to change. Jamie Gersch, most recently chief marketing officer at Charlotte Russe, will fill the position at the end of October. Gersch will be replacing Ivan Wicksteed, who recruited Elizabeth Banks, Amy Poehler and Julia Louis-Dreyfus for…

Social media marketing is on the rise. According to the annual State of Online Retailing 2016: Marketing and Merchandising report conducted by the National Retail Federation and Forrester, paid search and email marketing top retailers’ lists of effective customer service and acquisition channels. The study, released at Shop.org's Retail's Digital Summit, found that 92 percent of retailers…

In episode 54 of Total Retail Talks, Nathan Dierks, director of web operations at BCBG Max Azria, discusses how the fashion retailer's use of a new customer experience platform from Qubit has helped it increase sales, average order values and customer loyalty.