Marketing

11 Tips to More Effective Welcome Emails
January 6, 2017 at 9:25 am

Remember the last time you entered a department store and were hailed with a warm greeting by a store associate? Certainly that created a positive influence on your feeling toward the store. The same is true in email marketing. Not only do welcome emails give you the opportunity to offer a warm handshake, but also…

How Retailers Can Leverage Location-Based Marketing in 2017
January 4, 2017 at 10:42 am

There are many exciting facets of mobile that open up worlds of opportunity for customer and business expansion for retailers. And while mobile marketing is still just scratching the surface, one strategy is sure to become more in focus for retailers in 2017: location-targeted marketing. What is Location-Based Marketing? It sounds like something from the…

Coordinate a Digital Marketing Strategy Without an In-House Team
January 3, 2017 at 12:11 pm

Often times, when running a small business, there's no budget to hire a marketing department, a PR team, an operations team, etc. It all falls onto your lap as a small business owner. How do you make sure you're being the most productive with your time and creating strategies that work to grow your company?…

Top 5 Marketing Resolutions Retailers Must Acknowledge Before 2017
December 16, 2016 at 11:47 am

As 2016 ends, retail marketers and senior executives will take a long, hard look at their company’s margins over the last year, goals that were attained, best practices that worked and strategies that didn’t — all in an effort to reprioritize and gear up for success in the New Year. Retailers should always keep in…

Metrics to Watch this Holiday Season
December 14, 2016 at 11:54 am

The holiday season is in full swing. All the email campaigns you’ve spent the last weeks and months planning and proofing for are scheduled and starting to mail. The orders are (hopefully) stacking up and readying to ship. However, it’s not quite time to relax; this is the time to be vigilant. While consumers are…

5 Steps to Visual Content Success
December 13, 2016 at 9:09 am

Visual content (e.g., photos and videos) has become an expected part of the path to purchase for consumers. Visual information can play a big role in building trust and influencing customer behavior. Here are five tips for brands and retailers looking to better attract and convert shoppers by leveraging user-generated visual content:

Los Angeles Prosecutors Sue 4 Retailers for Deceptive Advertising
December 12, 2016 at 10:03 am

The Los Angeles city attorney’s office has sued four retailers, alleging deceptive advertising that it says misled shoppers into believing that thousands of products were on sale at a hefty discount. The retailers — J.C. Penney, Sears, Kohl’s and Macy’s — falsely advertised high “list” or “regular” prices on merchandise that was never actually for sale at that…

8 Tips for Independent Retailers to Maximize Digital Marketing This Holiday Season
December 8, 2016 at 4:52 pm

The year’s most exciting promotional period has extended to fill almost the entire month of November as Black Friday, Small Business Saturday and Cyber Monday converge. It’s more important than ever for retailers to execute strong, timely and effective digital marketing strategies during this critical selling season. But how can small independent retailers get their…

An Inside Look at CDW's Omnichannel Marketing Strategy
December 8, 2016 at 9:28 am

In episode 65 of Total Retail Talks, Jim Garlow, director of marketing operations at CDW, a leading B-to-B retailer of computers, hardware, software and IT solutions, talks about how the company is managing the customer experience through all the different ways it interacts with and markets to its customers. Garlow discusses CDW's strategy for segmenting…

Lands’ End's Multichannel ‘Santa for a Day’ Campaign
December 8, 2016 at 9:07 am

Santa and his elves work year-round making sure all the good girls and boys get the Christmas gifts they desire. Lands’ End is embracing that spirit of Old Saint Nick, giving shoppers the opportunity to become Santa for a day for the company’s feel-good holiday 2016 campaign. “We’ve always embraced the spirit of giving,” explains…