Marketing

Target Corp. announced Thursday that it has promoted Rick Gomez to executive vice president and chief marketing officer, effective Jan. 29. Gomez is replacing former CMO Jeff Jones (who jumped ship to Uber), and will be responsible for "furthering Target's brand positioning and leading the integration of all marketing programs," the company said in a…

Total Retail’s seventh annual list of the leading female executives in retail features a who’s who in the industry. This year’s honorees were chosen based on a number of factors, including being in a top-level position within a retail organization, scope of responsibility within that position, career achievements, and involvement within the retail industry. This week we feature Liz Rodbell, president of Lord & Taylor and Hudson's Bay.

Attaining customer loyalty is an incredibly difficult, but important, task in today's hypercompetitive retail environment. It's well-documented that retaining an existing customer is much more cost effective than spending to acquire a new customer. Therefore, retailers have implemented loyalty programs to incentivize customers to come back and purchase from them again and again. Walgreens’ Balance…

As email, postal and other marketing channels flood consumers with messaging, retailers struggle to meet the highly complex expectations of their hyperconnected customers. Today's consumers demand more personalized, optimized and unique shopping experiences. While the process known as data onboarding isn't new, it's still growing in popularity within the world of retail. Data onboarding enables…

Accurate data is the fuel necessary to power personalized marketing campaigns. Without accuracy, personalization isn’t possible.

Heather Fletcher, my colleague at Target Marketing (sister publication of Total Retail), wrote a very interesting article yesterday that examined how President-elect Trump won the election by leveraging some tried-and-true marketing strategies — namely, data modeling, multivariate testing and targeted social media marketing. (Click here to read the full article.) Heather's article got me to…

This year, half the nation has been hit by dizzyingly cold weather. In the middle of December, the Midwestern states, and even areas in Oregon and Northern California, received several feet of snow without much signs of stopping. There have also been sub-zero and negative temperatures in the same areas, which is more typical of…

Teen apparel retailer Aéropostale is reopening 500 stores across the country, starting this week. The stores are relaunching with the latest spring 2017 apparel and accessories for boys and girls. In February, the retailer will begin its spring 2017 marketing campaign, featuring all new messaging that reflects the new free spirit of the brand. Total…

As part of our continuing coverage of Total Retail’s Salary Benchmark Report, we are taking a look at how retail professionals’ salaries change depending on what department they work in. As a reminder, the Salary Benchmark Report was produced after an online survey was sent to Total Retail’s audience over a two-week period in late…

It’s among the most frustrating parts of retailing: You built a strong assortment plan. Great product mix. Good margin. Customer response is better than you had hoped for. You're ready for an outstanding selling season. Yet the allocation process drops the ball. Too many large dresses in store A while the racks are empty in…