Marketing
February 8, 2017 at 2:32 pm
Walgreens Boots Alliance CIO Abhi Dhar will be leaving the company next month to launch an online marketing startup for the retail sector. Dhar, who has led Walgreens’ digital transformation, will be CEO of the new startup. The startup is currently raising a seed-funding round to launch…
February 8, 2017 at 2:24 pm
Walgreens Boots Alliance CIO Abhi Dhar will be leaving the company next month to launch an online marketing startup for the retail sector. Dhar, who has led Walgreens’ digital transformation, will be CEO of the new startup. The startup is currently raising a seed-funding round to launch the “stealth” company in two Illinois markets this […]
February 8, 2017 at 2:15 pm
February 6, 2017 at 12:14 pm
GNC, the vitamin and supplement retailer, is preparing to pursue legal action against Fox Broadcasting, claiming that it suffered "significant economic and reputational damages, lost opportunities, and consequential damages" because the network rejected the brand's first-ever Super Bowl ad after initially clearing it. According to reports, the network sold GNC a 30-second spot during the…
February 3, 2017 at 4:48 pm
While it's already February, we still have 2016 on the mind. Since the trend to open stores on Thanksgiving Day is only a few years old, it’s a reasonable question as to whether this is a passing fad or it’s here to stay. This year, some retailers which had previously opened on Thanksgiving decided against…
February 3, 2017 at 10:56 am
In episode 76 of Total Retail Talks, James Connell, vice president, e-commerce and marketing at Roots Canada, a leading lifestyle brand and manufacturer of men's and women's apparel as well as leather goods, discusses the company's recent partnership with Air Canada that helped drive holiday shopping.
February 1, 2017 at 3:43 pm
Stein Mart, Inc. announced this week the appointment of MaryAnne Morin as president of the company, with responsibility over merchandising and marketing. In addition to merchandising and marketing, Morin will be responsible for Stein Mart's planning, advertising and e-commerce organizations when she assumes her new position on Feb. 6. She has extensive merchandising experience, most…
February 1, 2017 at 3:34 pm
Tune in to learn how to use digital experiences to capture the interest, loyalty and dollars of Generation Z and millennial consumers.
January 25, 2017 at 11:35 am
Toys"R"Us Inc. announced that Carla Hassan will join the company as chief marketing officer and executive vice president, starting Feb. 20. Prior to Toys"R"Us, Hassan was senior vice president, brand management for PepsiCo’s Global Beverage Group. In her new role, Hassan will be responsible for developing a global marketing strategy to grow the toy and…
January 20, 2017 at 12:08 pm
In episode 71 of Total Retail Talks, I interview Ellen Davis, senior vice president of research and strategic insights at the National Retail Federation (NRF). This episode was recorded at the NRF's Big Show in New York City earlier this year. Davis discusses the key findings to emerge from a research project the NRF conducted which…
