Marketing
March 6, 2017 at 9:17 am
Nowhere is change more persistent than in modern marketing organizations. However, change is happening at a much faster pace than ever before in the way businesses communicate with customers. The balance of power in branding has shifted — the customer is now in charge. Gone are the “mad men” days of the 1950s, characterized by…
March 3, 2017 at 10:01 am
In this interactive webinar, our expert speakers will address the importance of a strong customer retention strategy and so much more.
March 1, 2017 at 7:00 pm
It’s been hard times recently for retailers, for example, R.H. Macy & Co. Founded by Rowland Hussey Macy in 1858 in New York City, on opening day the company had sales of $11.08. That would be $328.10 today based on inflation. Macy's moved to Herald Square in 1902 and through expansion eventually became the “largest…
February 28, 2017 at 7:59 pm
Remember the last TV you bought? If you’re like most people, you conducted research comparing features, prices and support before making a final purchase decision. What about the last new candy bar or spaghetti sauce you bought? Not so much, right? You probably were inspired by seeing it while shopping and briefly thought, “this looks…
February 22, 2017 at 2:47 pm
Ralph Lauren Corporation has hired its first chief marketing officer to further solidify the leadership team in support of the brand’s Way Forward Plan. Jonathan Bottomley has been appointed to the newly created role, and will be responsible for evolving the brand’s voice, leading the global marketing team and building marketing strategies across brands. Bottomley comes…
February 16, 2017 at 10:18 am
Consumers receive an average of 88 emails every day — sales, offers, coupons codes, etc. So, how does a retailer stand out in such a crowded space? For Cosabella, a luxury lingerie, sleepwear, swimwear and apparel company, artificial intelligence (AI) has helped. Cosabella is a 30-plus year-old, family-owned retailer with an Italian heritage. The company began working…
February 13, 2017 at 9:54 am
In episode 77 of Total Retail Talks, Chris Meystrik, chief technology officer at Jewelry Television, a TV network and online retailer of fine jewelry, answers questions from Total Retail's Executive Editor Joe Keenan on how the company is leveraging data to improve the customer experience.
February 13, 2017 at 9:02 am
In today’s digital landscape, it’s almost impossible to name a major retailer without an online presence. With U.S. e-commerce sales growing 15.7 percent year-over-year in last year's third quarter, this comes as no surprise. According to a recent survey from Retail TouchPoints, email is the main mode of customer communication for retailers, thus a necessary…
February 8, 2017 at 4:47 pm
Abercrombie & Fitch's turnaround efforts will continue with a new chief marketing officer. The teen apparel retailer has appointed Will A. Smith as its new CMO. Smith is an experienced retail executive, having most recently served as the CMO of Caleres, formerly known as the Brown Shoe Company. Reports say Smith will be responsible for all…
February 8, 2017 at 2:37 pm
Abercrombie & Fitch’s turnaround efforts will continue with a new chief marketing officer. The teen apparel retailer has appointed Will A. Smith as its new CMO. Smith is an experienced retail executive, having most recently served as the CMO of Caleres, formerly known as the Brown Shoe Company. Reports say Smith will be responsible for all […]
