Marketing

The retail media network (RMN) industry is undergoing a remarkable transformation. Analysts estimate that global digital retail media ad spending is on the rise, set to soar from $98 billion in 2021 to a staggering $133 billion by 2024, reflecting a CAGR of ~10.7 percent. The increased use of digital channels by consumers during the…

With the leaves turning colors and the arrival of cooler temperatures, retailers are turning their attention to ensuring their e-commerce systems are ready for holiday 2023. The complex, fluctuating economic conditions this year mean they’re facing a distinct set of challenges: ever-present inventory planning and delivery logistics challenges alongside a prediction of flat or modest…

Retailers, particularly those in high throughput categories like footwear and apparel, are still feeling the effects of the inventory glut that started in 2022. The issue is so severe for some brands that the tactics being used to clear inventory have moved from desperate to dangerous. We’re already seeing brands offering 40 percent off site-wide…

Digital advertising is in constant flux. Amidst this change, retail media networks (RMNs) stand out as a beacon for brands that are eager to shine and retailers eager to monetize. And with a staggering 73 percent of advertisers amping up their RMN investments, it's clear there's something special brewing. So, what's the magic ingredient? It's…

:Effective marketing strategies for the upcoming holiday shopping season include the following: 1. Utilize short-form videos. The competition for the best online experience is accelerating as consumers become increasingly selective about how they spend their time online. With time being a limited resource, it's crucial for brands to ensure that consumers get the most value…

The growth of retail media networks the past couple of years has been nothing short of remarkable. The unavoidable reality that third-party cookies are in decline, and the subsequent loss of targeting granularity, has ushered in the steep growth of first-party data as an alternative. Retail media is the best manifestation of this capability and…

With the popularity of online shopping, it's critical for retail brands to have a strong online presence and make their products easily accessible. However, many consumers still prefer an in-store shopping experience. A dual approach capturing all retail channels allows brands to reach the widest possible audience of consumers. For retail brands, the concept of…

In today’s highly competitive retail market, customer loyalty is often a pivotal driver of business success. So much so that studies have shown that increasing customer retention rates by just 5 percent can boost profits up to 95 percent. However, gone are the days of one-size-fits-all loyalty programs that offer the same rewards and incentives…

As retail marketers start planning for 2024, data-driven analytics tools can help them determine the best performing channels to focus their efforts on. These tools make it easy for marketers to test and analyze the most effective channels for their business in real time. For example, a retailer that's thinking about putting more budget into…

As generative artificial intelligence tools like ChatGPT rapidly evolve, companies across the spectrum are adapting as they try to capitalize on the technology’s potential. This potential ranges from disruptions to marketing efforts, search and consumer behavior to the impacts on workforces, workflows and more. Brand marketers for retailers have been especially focused on following the…