Marketing
March 29, 2017 at 11:03 am
According to recent research from the Chief Marketing Officer (CMO) Council and SAP Hybris, more than a third of marketers believe their technology investments are falling short in connecting content, commerce and conversation with back-end operational realities. While technology and data have met expectations in measurement and customer interaction, marketers feel their technology strategies aren't…
March 28, 2017 at 11:22 am
To help you prepare for what figures to be another volatile year, Total Retail sent its editorial advisory board a series of questions about what they expect to be the biggest trends, technologies and disruptors that will impact retail businesses in 2017. In addition, our board members offer their advice on how to make 2017…
March 27, 2017 at 6:03 pm
To help you prepare for what figures to be another volatile year, Total Retail sent its editorial advisory board a series of questions about what they expect to be the biggest trends, technologies and disruptors that will impact retail businesses in 2017. In addition, our board members offer their advice on how to make 2017 […]
March 21, 2017 at 1:47 pm
Calvin McDonald, president and CEO, Sephora Americas, opened his keynote presentation yesterday at Shoptalk in Las Vegas with a simple question for the audience: Can a retailer truly be experiential? During the next 20 minutes, McDonald proceeded to answer that question in the affirmative, unsurprisingly naming Sephora as a brand that has become experiential for…
March 14, 2017 at 11:00 am
At the risk of stating the obvious, when retailers first launch, they’re usually not able to expand their marketing team and solutions at the rate they might like. In the meantime, they assess their team and resources, and try to figure out how to fill the gaps. I’ve worked with marketing teams as large as…
March 13, 2017 at 11:27 am
Gander Mountain filed for bankruptcy Friday, and said it expects to attract a buyer as the company lowers its operating costs as part of its restructuring. The St. Paul, Minn.-based outdoor goods retailer also said it's closing 32 of its 162 stores in 26 states over the next several weeks. The company said it's in active discussions with several…
March 13, 2017 at 10:37 am
In episode 83 of Total Retail Talks, Peter Weedfald, senior vice president of sales and marketing at Sharp Home Appliances, discusses how traditional brick-and-mortar retailers — and their product suppliers — can compete in today's digital retail environment. Weedfald also offers his thoughts on the technology trends that will have the biggest impact on the…
March 9, 2017 at 1:00 pm
In episode 83 of Total Retail Talks, Peter Weedfald, senior vice president of sales and marketing at Sharp Home Appliances, discusses how traditional brick-and-mortar retailers — and their product suppliers — can compete in today’s digital retail environment. Weedfald also offers his thoughts on the technology trends that will have the biggest impact on the […]
March 9, 2017 at 9:27 am
It seems as though every day there's another retailer closing stores, declaring bankruptcy or laying off employees. Most recently, J.C. Penney announced it will be closing 140 stores; HHGregg has filed for bankruptcy; and JackThreads laid off most of its staff. However, one company is flourishing at a time when others are failing. Xcel Brands,…
March 6, 2017 at 9:33 am
Keeping up with innovation has retailers investing phenomenal amounts of time on “what’s next” since the launch of digital in the 90s. However, newer technology and innovation can only be considered a success if they can support a diverse collection of KPIs, including lifetime value (LTV), average order value, brand engagement, share of wallet and…
