Marketing
April 25, 2017 at 11:03 am
Best Buy is reorganizing its marketing team in an effort to make it more streamlined and cost effective. Three of the company’s top marketing executives have left, and the retailer is folding marketing responsibilities into merchandising. Best Buy's former Chief Marketing Officer Greg Revelle and Mary Lou Kelley, president of e-commerce, have both left the…
April 24, 2017 at 12:00 pm
In episode 89 of Total Retail Talks, recorded at the recent Total Retail Talks Live event in San Francisco, Total Retail's Editor-in-Chief Melissa Campanelli interviews Joanne Hsieh, chief operating officer at Walker & Company Brands, a company known for its health and beauty products for people of color. Hsieh discusses how Walker & Company has…
April 19, 2017 at 10:16 am
Recently, there’s been a spate of marketing campaigns by major corporations that have been negatively received on a global scale. Rather than sell a product or deliver a message, all they’ve succeeded in doing is illustrate just how much the dynamics of the relationship between brands and consumers have changed. Today’s consumers are all-seeing and…
April 14, 2017 at 11:42 am
Each new year brings new trends, behaviors, technologies and consumer demands. Most importantly, it brings new opportunities. To seize these opportunities, retailers and e-commerce professionals must not only remain one step ahead of their competitors, but their customers as well. Let’s take a deeper look at some key trends shaping e-commerce marketing in 2017, and…
April 12, 2017 at 12:32 pm
Kohl’s announced this week that Greg Revelle has been named the company’s chief marketing officer. Revelle will be responsible for Kohl’s marketing organization and overall marketing strategy, including the company’s focus on driving customer engagement through analytics, enhancing the loyalty platform, accelerating customer traffic and continuing to build Kohl’s overall brand position. Prior to joining…
April 7, 2017 at 11:23 am
In this interactive webinar, our expert speakers will address tips for creating seamless cross-channel shopping experiences and more.
April 6, 2017 at 9:00 am
Nuk USA uses an email to ask customers for reviews of their baby products.
March 31, 2017 at 1:25 pm
Fast-fashion giant H&M is launching a new retail brand called Arket. The retailer will be a “modern-day market that will offer essential products for men, women, children and home,” according to the company. It will sell Arket’s own products alongside a selection of products from non-H&M brands. Arket product will be priced slightly higher than that of…
March 29, 2017 at 4:02 pm
Fast-fashion giant H&M is launching a new retail brand called Arket. The retailer will be a “modern-day market that will offer essential products for men, women, children and home,” according to the company. It will sell Arket’s own products alongside a selection of products from non-H&M brands. Arket product will be priced slightly higher than that of […]
March 29, 2017 at 12:23 pm
Retailers today are driven by data. It affects everything, from the way campaigns are personalized to inventory selection and website navigation, and more. It almost seems like the top retailers don’t breathe without checking the data first. But what if all of that data wasn't trusted? What if retailers didn’t have the processes in place…
