Marketing

For retailers these days battling it out for the attention and wallets of customers online and in-store, millennials are the only game in town. And no wonder. According to the U.S. Census Bureau, the generation born around the turn of the century and defined in the public consciousness by smartphones, social media and selfies, overtook…

For retailers these days battling it out for the attention and wallets of customers online and in-store, millennials are the only game in town. And no wonder. According to the U.S. Census Bureau, the generation born around the turn of the century and defined in the public consciousness by smartphones, social media and selfies, overtook […]

What is performance marketing? There’s no consistent definition, really. It’s hard to nail one down when many in the affiliate industry are rebranding as “performance” marketers just to distance themselves from some of the low values, tactics and history in the affiliate industry. At the same time, other agencies increasingly call themselves performance marketers for doing…

Amazon.com is dropping its membership price for low-income shoppers, going after a stronghold on this demographic held by Wal-Mart. The online retailer giant said Tuesday that it will offer a nearly 20 percent segment of the U.S. population — people who obtain government assistance with cards typically used for food stamps — a $5.99 monthly Prime membership, less than the…

In this episode of Retail Right Now, Caitlin Sullivan recaps the week's biggest retail news, including Amazon.com's parachute shipping label patent, Staples naming a new chief marketing officer, and Wayfair's successful 2016 fiscal year.