Marketing

I have expectations of my favorite brands: I expect Nordstrom to have an anniversary sale each year, upon which I’ll build my fall wardrobe; I expect Target to have two or three surprise-and-delight items that will increase my basket size by about $100; and I expect Starbucks to prepare my grande soy green tea latte…

The 2017 back-to-school (BTS) season is winding down, but that doesn't mean it's too late to brush up on your email marketing ABCs. Although students are back in classrooms, the BTS shopping season won't end for another few weeks. Before BTS transitions into the holiday season, check out the below infographic by Campaigner and Lesson…

Email is still the marketing king, regardless of how many sexy new channels come along to challenge the throne. In fact, our own research shows that 47 percent of marketers report that email generates the highest return on investment for their organization. So if email is the workhorse of marketing, retailers must be smarter about…

Kmart’s new apparel ad campaign is all about celebrating — not marginalizing — “plus sized” women, while putting that full-figure label to rest for good. Kmart’s new "I Can” ad push fetes women of all shapes and sizes and marks the expansion of its signature brands (e.g., Joe Boxer, Basic Editions, Jaclyn Smith) to larger sizes…

I live in Florida. We left for Boston three days before Hurricane Irma was supposed to make landfall there. As I write this article (the first in a long time, sorry fans — been really busy), Irma has not hit yet. The situation in Florida? People as you know are scared (to say the least).…

In episode 109 of Total Retail Talks, Adam Kahler, digital director for Spotix, an online retailer for the home, hearth, patio and barbecue industries, discusses how a data partnership platform has helped the company to optimize its online marketing efforts, including driving customer acquisition.

With the back-to-school (BTS) retail season in full swing, and seemingly getting longer each year, Kantar Media has taken a look at how advertising spending has evolved over the past few years. The retail sales period has now emerged as the second biggest ad spending event of the year, with retailers and nonretailers alike getting…

Perhaps to no one’s surprise, women and men approach some aspects of shopping differently. Our recent research uncovers some important distinctions between the two genders that would be useful for retailers as they develop marketing strategies to reach these different demographics. Here’s what 1,500 consumers told us — plus three tips on how retailers should…

For many retailers and marketers, a lack of data isn’t the problem. From customer data to product data to third-party data and more, retailers are collecting information at a never before clip. However, the challenge comes in figuring out what to do with all of that data — i.e., using it to make better informed…

The App Store is a crowded place, and you need to stand out from the crowd. That's hard to do when there are so many other app developers out there trying to do the same. That's why your app description has to be highly compelling in order to get consumers to click through and download…