Marketing

In episode 102 of Total Retail Talks, recorded at the Total Retail Talks Live! event in Seattle, Molly Hartney, vice president of marketing and merchandising at The Mine, an online retailer of home furnishings (and a Lowe's company), discusses the company's recent rebranding from its previous name, ATGStores.com. Hartney addresses why a rebranding was necessary,…

Today’s consumer landscape includes distinct generations of buyers, each with its own set of values and spending habits. As each generation’s preferences on brand interaction come into focus, it’s necessary for marketers to re-evaluate the common “one-size-fits-all” tactics and develop new strategies for engaging each group. Discovering how each generation thinks, acts and purchases is…

A test isn't an experiment. While these two words are used interchangeably by retail marketers, the difference is more than semantics. There are many stark differences between the mind-set, process and outcome of one vs. the other. A test isn't an experiment, and an experiment isn't a test. Experimentation is done without a fear of…

Attendees of this interactive webinar will learn why retailers struggle under the weight of increasing amounts of data.

Dick’s Sporting Goods has named Scott Hudler as chief marketing officer, replacing Lauren Hobart after she became the company’s president two months ago. Hudler spent more than 10 years in marketing at Dunkin’ Brands. He began in brand marketing and eventually moved into the senior vice president, chief digital officer role last year. Hudler previously…

Office Depot announced today that it has launched a new advertising campaign using the “Taking Care of Business” theme, which it first used in 2009. The campaign again centers around the song, “Takin’ Care of Business,” which Office Depot said tested well in a survey of 2,000 shoppers that included small business owners, contract supply…

Join this webinar to learn how a single view of the customer gives retailers the ability to connect customer identities.

Etsy announced that it's suspending brand marketing following another round of layoffs. Reports say the e-commerce marketplace has laid off 22 percent of its workforce since December 2016. John Silverman, Etsy's new CEO, commented, "My conviction that Etsy has a unique opportunity within the e-commerce space has intensified during my initial weeks as CEO. Our vibrant community,…

Etsy announced that it’s suspending brand marketing following another round of layoffs. Reports say the e-commerce marketplace has laid off 22 percent of its workforce since December 2016. John Silverman, Etsy’s new CEO, commented, “My conviction that Etsy has a unique opportunity within the e-commerce space has intensified during my initial weeks as CEO. Our vibrant community, […]