Marketing
J.C. Penney has announced a new partnership with "Project Runway" that lands the department store retailer as a fixture on the design-competition reality show. J.C. Penney will be the exclusive retailer for โProject Runwayโ for seasons 16 and 17, as well as โProject Runway All Starsโ for season seven. The retailer will sponsor a design challengeโฆ
Data analytics has proven to be an important way for retailers to glean insights into the patterns, preferences and behaviors of customers. However, getting the right customer data remains a challenge. Consumers can be hesitant to share personal information, especially when the benefits of doing so arenโt clear. They're willing to make an exchange thoughโฆ
Video marketing content is undeniably powerful. Itโs visual, engaging and interactive. Once the province of large companies with million-dollar ad budgets, video campaigns are now accessible to small business owners. The rise of streaming video and smartphone technology means that itโs never been easier or more cost effective to create video content. Retail companies canโฆ
Video marketing content is undeniably powerful. Itโs visual, engaging and interactive. Once the province of large companies with million-dollar ad budgets, video campaigns are now accessible to small business owners. The rise of streaming video and smartphone technology means that itโs never been easier or more cost effective to create video content. Retail companies can [โฆ]
Personalization has been a buzzword in online retail for years. In todayโs digital-first world, consumers not only look for a more intuitive and personal digital store experience, they expect it. Unfortunately, the reality is many major e-commerce players are missing the mark by relying on basic strategies that broadly target customer bases. The gap isโฆ
Everyoneโs trying to figure out what drives consumers to purchase. To understand how they shop, you need to know what makes them tick. Alliance Dataโs Analytics and Insights Institute conducted a study with more than 2,400 respondents to better understand consumer buying habits and expectations. These insights, cross-referenced with results from our Understanding Customer Loyaltyโฆ
Everyoneโs trying to figure out what drives consumers to purchase. To understand how they shop, you need to know what makes them tick. Alliance Dataโs Analytics and Insights Institute conducted a study with more than 2,400 respondents to better understand consumer buying habits and expectations. These insights, cross-referenced with results from our Understanding Customer Loyalty [โฆ]
This webinar will tackle how retailers can use customer data, including location intelligence, to help them make better decisions.
Temps are rising. Beverages are chilling. The beach is calling. It must be time to start your holiday planning! Whether the idea of holiday planning makes you feel festive or freaked out, you canโt ignore the flurry of potential revenue waiting to be unwrapped during the final months of the year. You may think youโฆ