Marketing
October 23, 2017 at 3:00 pm
Just as the seasons come and go, marketers are under increasing pressure to capitalize on cyclical, short windows of opportunity to turn seasonal shoppers into loyal customers. As marketers evaluate their campaigns using trends and industry knowledge from previous years, the following five tips can help quickly focus marketing efforts toward extending seasonal sales and…
October 18, 2017 at 1:24 pm
Tommy Bahama is winning over today’s distracted consumers by focusing on unique, unconventional retail experiences for them, according to Doug Wood, CEO of the Seattle-based manufacturer and retailer of casual men's and women's sportswear and activewear, who spoke at the 2017 SAP Retail Executive Forum in New York City yesterday. Case in point: Wood discussed…
October 18, 2017 at 9:20 am
The holidays are a big season for retailers, and every marketer is looking for a new, omnichannel way to drive sales. Some recent reports brought up a few data points that might help guide new strategies: NetElixer predicts a 10 percent increase in e-commerce sales this holiday season, but that’s down 1 percent from an…
October 17, 2017 at 10:45 am
Eight out of 10 consumers have entered a store because of a digital sign catching their eye. With impressive engagement statistics like this, there's no denying that digital signage is the future of retail marketing. Yet, most retailers don’t know exactly how digital signage can benefit their store locations. To begin, retailers should consider the…
October 17, 2017 at 10:31 am
When it comes to communicating Kate Spade's brand's voice, content is king. This was a key takeaway during a presentation by Mary Renner Beech, executive vice president and chief marketing officer of Kate Spade & Company, at Luxury Interactive in New York City yesterday. "Clarity of brand voice still wins; we believe this very strongly at…
October 16, 2017 at 1:24 pm
Rent the Runway (RTR) is adding a membership option that costs less than $100 per month in an effort to make its fashion subscription service accessible to more shoppers. The New York-based clothing service partners with more than 500 brands and lets women rent pieces from its website and five physical locations either on a…
October 13, 2017 at 8:41 am
Digitally connected, frequently distracted, and impervious to mass marketing techniques, millennials have certainly given retail executives and marketers a run for their money. Long gone are the days of simple batch-and-blast emails or in-store promotions to garner significant return on investment. Today, it’s about the integration of both the physical with the digital, so the…
October 10, 2017 at 4:32 pm
Trustpilot, a leading online consumer review destination with 35 million reviews of nearly 190,000 businesses, recently released its Consumer Behavior and Expectations: The 2017 Holiday Season report, with in-depth analysis on consumer behavior, sentiment and customer review patterns. While thousands of consumers indicated pricing was one of the most important considerations for the 2017 shopping season, language analysis of more than 1 million consumer reviews suggested otherwise. Consumer sentiment favored brands offering superior customer service and timely fulfillment over other popular holiday initiatives, such as discount pricing and flexible return policies. The report helps retailers capitalize on key expectations and behaviors by identifying specific consumer trends, biases and preferences.
October 5, 2017 at 2:44 pm
The holiday shopping season presents a prime opportunity for retailers to acquire new customers.
October 4, 2017 at 4:46 pm
Signage plays an essential role in out-of-home marketing — everything from street furniture and kiosks to interactive digital screens to the spectaculars that attract millions of people every year to Piccadilly Circus in London and Hollywood and Highland in Los Angeles. However, with the retail industry facing myriad life-threatening challenges, the power of signage can…
