Marketing

Over the past year, countless brands have hopped on the influencer marketing bandwagon, leveraging the loyal followings of influencers and their content creation skills to tactfully promote a brand’s products or services. As their value to marketing teams increases, many influencers are becoming self-aware of just how much their dedicated follower bases and keen understanding…

You’ve probably heard that the customer journey is changing. Therefore, you’re aware that shoppers are even harder to please and more likely to tune out your messaging if they find it annoying or irrelevant. You’ve also heard the customer journey is getting longer, and the rise of mobile is a significant factor. You’ve read, right…

"Purple leapt out of the gate with a colorful, funny, entertaining brand, and that has set us apart on the noisy internet full of new mattress brands. We will always be humorous, approachable and have a video-first marketing strategy."

Selling mattresses online, once thought to be a novelty, has exploded in recent years. Consider that in 2014, the online share of ​U.S. retail mattress sales was 6 percent; it now stands at 10 percent, and figures to continue to grow. Online mattress sales now represent a $1.5 billion industry. With increasing competition, brands such as…

There’s little doubt that factors like technology are changing the retail landscape. However, there are also a few trends emerging around consumers and their shopping priorities that may leave retailers feeling surprised. A recent study from RetailMeNot, in partnership with behavioral scientist Jon Levy, shows that consumer behavior has evolved and customers aren't always acting…

Amazon.com has quietly started lowering prices by as much as 9 percent in recent weeks on certain products offered by third-party sellers, according to a Wall Street Journal report published on Sunday. Until now, Amazon has controlled prices only on the merchandise it sells directly to consumers. Now, according to the report, it's discounting the items…

Wal-Mart is throwing 20,000 parties in its stores across the country in an attempt to attract more holiday shoppers. According to a company press release, the parties will take place on Nov. 4, Dec. 2 and Dec. 16, and will include 165,000 in-store toy demos, visits from Santa and other activities. The Nov. 4 party will…

Melissa Campanelli, co-founder of Women in Retail Leadership Circle, sister brand of Total Retail, interviews Victoria Tsai, founder and CEO of Tatcha Beauty, a luxury skincare brand.

America’s retail and consumer landscape is being dramatically transformed by a set of dynamic tensions emerging as two radically different principles of commercial and social organization collide. Affluence, the traditional approach to growing markets and establishing social status — based on mass production, distribution and media models — is being successfully challenged by influence, the ability to instantly move markets through the amplification and reach of an individual voice or a community of voices.

Millennials have garnered plenty of headlines since surpassing baby boomers as the nation’s largest living generation. Still though, they’re not the only show in town. While meeting the needs of millennials is a big priority, don’t forget to divert some attention toward a different generation — Gen Z. Born between the mid-1990s and mid-2000s, it’s…