Marketing

In his book "The Tipping Point," author Malcolm Gladwell described the Band-Aid solution as the best kind of solution because it “solves a problem with the minimum amount of effort, time and cost.” Gladwell’s point is excellent, but only if you’re trying to patch a problem while maintaining the status quo. If the status quo…

According to a study presented at a recent American Marketing Association conference, 25 percent of CEOs in the U.S. come from a sales and marketing background. The same study also revealed that marketing CEOs tend to gravitate to consumer product goods (CPG) organizations, specifically food, wholesale trade and retail. So, why do marketing CEOs make…

Millennials seem to be a bit of a different breed, and this infographic from the CUBE takes you through some interesting insights into what marketers can do to capture their attention. The first thing to keep in mind is that 84 percent of millennials don't trust traditional advertising and seem to be suspicious of its…

In a mad dash to beat sales goals from the year prior, retailers across the globe are revving the engines of their holiday strategies. According to research conducted by Monetate, 67 percent of companies that don’t hit their multiyear Black Friday average will fail to hit their multiyear rest of the holiday season average. Additionally,…

The pressure is on to roll out e-commerce campaigns that take full advantage of the holiday season. To meet or beat high expectations for this holiday season — and soften the anticipated January slump — create a strategically segmented road map that appeals directly to your customers’ shifting focus. November and December In November, consumers…

Results of the annual Brand Keys Holiday Spend Survey found a robust stock market and high levels of consumer confidence merged to double this year’s increase in anticipated holiday spend. According to 11,625 shoppers, retailers can expect a 4 percent increase in their holiday sales this year, working out to an average spend of $936 per household. The bigger news is the shift in the consumer holiday shopping paradigm. Consumers are making decisions and planning to shop even earlier than previous years. Last year, 41 percent of consumers reported shopping before Black Friday. This year that number has increased significantly, to more than half of consumers (51 percent) reporting they had already shopped or intended to do so before Black Friday. Welcome to “Black November.” Retailers that want to capitalize upon these shifts will have to learn to better engage consumers and use their brands as the added-value consumers seek.

Connected consumers expect new experiences, personal connections and instant gratification. And it’s generating seismic shifts in the retail landscape. Brands at the forefront of change are forcing competitors to transform, adapt or even join forces. Alliance Data's Now, New, Next trends report examines how brands are navigating these shifts and countering increased customer expectations. Find out how to put these 2018 trends into action through elevated service offerings, deeper engagement opportunities and innovative connectivity.

In this ever-changing marketplace, retailers are in constant pursuit of people-based marketing strategies to meaningfully improve shopper experiences, both in stores and online. Shoppers expect retailers to know their preferences, show them items they might be interested in, and make it easy to shop, buy and receive their orders fast. With the holiday season upon…

In many ways, peak shopping season is like the Olympic Winter Games of the performance marketing world. An entire year’s worth of strategy and planning culminate into essentially 12 weeks of wheeling, dealing and, most importantly, converting browsers into buyers. And just like in the Olympics, you don’t get to compete, much less take home…

Zappos announced last week the launch of The_ONES, a new retail experience that celebrates classic sneakers. The experience includes a new online hub (FindTheOnes.com), shoppable Instagram page (@The_ONES), and limited-time “pop-ins” in premium boutiques. The first pop-in, called BEYOND, was launched in New York City on Nov. 15 in partnership with Tarek Hassan, the owner…