Marketing
November 6, 2023 at 12:49 pm
E-commerce has seen exponential growth over the past few years, but the competition is fiercer than ever. For retailers looking to stand out in the digital landscape, Amazon.com's Over-the-Top (OTT) advertising platform offers a unique opportunity. In this post, I'll explore how Amazon OTT can help retailers build their e-commerce brand. What is Amazon OTT…
November 6, 2023 at 12:01 pm
The benefits of artificial intelligence are only expected to grow over time, with generative AI adoption outpacing that of smartphone and tablets in the U.S. While AI has been a buzzword for years, only now are marketers grasping the reality of what it can offer. Alongside growing adoption, we've seen an influx of players across…
November 2, 2023 at 11:10 am
A recent NerdWallet survey and analysis found that close to 222 million Americans plan to purchase gifts for friends and family this holiday season. In preparation, here’s what brands need to know about where to invest and what holiday trends to watch for. Trend #1: Pay Attention to Sustainability Conscious purchasing and gifting will be…
November 1, 2023 at 9:26 am
Today, more and more chief marketing officers (CMOs) are trying to navigate the change in customer relationship ownership from being sales owned to marketing owned. To stay ahead of the curve, modern CMOs must fully embrace data integration and analytics to deliver personalized experiences, optimize campaigns for maximum impact, and drive business growth. Furthermore, CMOs…
October 31, 2023 at 10:36 am
Emerging technologies, including the rapid development of artificial intelligence-driven tools, are driving some of the most creative campaigns in the marketing industry’s history. The options for personalizing content based on customer preferences, behaviors and buying history are evolving before our eyes. These tools are giving marketing teams the ability to enhance and grow loyalty programs…
October 26, 2023 at 10:08 am
Stacey McCormick, chief marketing officer of Aerie, OFFL/NE, and Unsubscribed — all brands within the American Eagle Outfitters (AEO) portfolio — has been with AEO for 27 years and has seen the transformations within the company firsthand. At the Women in Retail On the Road event in Pittsburgh earlier this month, McCormick sat down with…
October 25, 2023 at 2:52 pm
If you happened to be walking on New York City’s High Line Park the weekend of September 16 and 17, you likely recall the unusual and striking promotion from American Eagle that took over three of the public spaces in the park. The Gen Z-focused jeans company surprised and delighted consumers with dozens of jean-clad,…
October 17, 2023 at 10:34 am
The holiday season is a bustling time for retailers and advertisers alike, as each year we all ramp up our strategies to capture the attention and wallets of eager consumers. Retail media networks (RMNs) are the new kids on the block, touted as the next big thing. While RMNs offer immense value, they aren't poised…
October 17, 2023 at 9:35 am
As connected TV (CTV) ad inventory has increased, it has unleashed a wave of opportunities and challenges for retailers, blending the traditional television viewing experience with the precision and data-driven capabilities of digital advertising. Three transformative trends are emerging as retailers navigate this dynamic landscape, heralding a new era of retail advertising. Performance-Centric, Full-Funnel Differentiation…
October 16, 2023 at 5:52 pm
In episode 423 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Mandy Rassi, senior vice president, chief marketing officer at Michaels, the largest arts and crafts retailer in North America. Listen in as Rassi discusses the core components of Michaels' omnichannel transformation (1:15), including the role that customer feedback plays in its work to improve…
