Marketing

Northern Tool + Equipment Execs on its Witty New Marketing Strategy
October 21, 2024 at 6:36 pm

In episode 467 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Frank Crowson, senior vice president and chief marketing officer, and Jim Nelson, fractional executive creative director at Northern Tool + Equipment, a family-owned, leading supplier of high-quality tools and equipment. Listen in as Crowson and Nelson provide an overview of the company and its 40-plus…

Secrets to Marketing Performance and Data Integration With Adverity
October 16, 2024 at 5:08 pm

In this episode of Total Retail Tech Insights, Editor-in-Chief Joe Keenan interviews Mitesh Lakhani, senior director of solutions consulting at Adverity, the integrated data platform for the modern marketer. Listen in as Lakhani details his career background and Adverity's offerings (1:00), the evolution of marketing data management in retail (2:50), and the biggest data management…

How Purpose-Driven Marketing is Revolutionizing E-Commerce and CPG Consumer Engagement
October 15, 2024 at 9:08 am

In today's digital age, consumer packaged goods (CPG) and e-commerce brands face a daunting challenge: navigating the labyrinth of fragmented consumer journeys. With potential customers bouncing between social media, websites, apps and physical stores, traditional marketing approaches are struggling to keep pace. Enter purpose-driven marketing — the compass guiding brands through this chaos and revolutionizing…

Infinite Personalization: AI Makes it Possible
October 15, 2024 at 8:16 am

What if retailers could create a highly personalized communications plan for every individual in a database? What if the personalization was reflected across more than just content, but also cadence, preferred channel, layout, offers and more? Furthermore, what if your brand’s marketing plan could adapt in real time to meet each customer’s evolving preferences and…

Replacements Ltd.'s CMO on its Generational Relevance Campaign
October 9, 2024 at 3:24 pm

In this video, Linh Calhoun, chief marketing officer of Replacements, Ltd., talks about the evolution of the role of the retail marketer; technology's influence on marketing strategy; and her advice for rising marketing leaders. She also shares Replacements Ltd.'s new campaign highlighting the generational relevance of its product, enabling customers to maintain old traditions and…

How Retailers Can Find the Gold in Golden Age
October 8, 2024 at 3:10 pm

Let me begin — as you’ve often heard — with a focus group of one. But I believe my grandmother, at least as a marketing data point — not as a unique individual — is extendable. Nanny as she is known in our family, turns 100 this fall. Like many in the centenarian club, she…

While the Port Strike is Over, Uncertainty Brings Delays for Customers and Opportunities for Marketers
October 7, 2024 at 8:55 am

The recent U.S. dockworker strike has been resolved for now, but brands must remain vigilant against unexpected delays that can impact holiday deliveries. One thing that's certain is uncertainty. Factors such as natural disasters, labor disputes, transportation disruptions, customs delays, and global supply chain issues can all impact delivery timelines. The possibilities are endless. This…

Ames Watson Exec on Technology, Strategy and the Evolution of Retail Marketing
October 2, 2024 at 1:52 pm

In this video interview, Alexandra Mason, vice president of portfolio marketing at Ames Watson, a private holding company that owns Lids among other retail brands, discusses the evolution of retail marketing and technology's influence on marketing strategy. In addition, Mason shares advice for aspiring marketing leaders and why she enjoys working in the retail industry.…

The Future of Retail: Brands and the Seamless Omnichannel Experience
October 2, 2024 at 10:00 am

The demarcation between online and offline shopping experiences is fading rapidly. Today, customers do not distinguish between the two, navigating fluidly from digital to brick-and-mortar channels in their purchasing journey. This evolution in consumer behavior underscores the critical importance of omnichannel marketing, transforming it from a mere competitive edge to an indispensable business strategy. According…