Marketing
February 22, 2018 at 11:38 am
Attempting to get attention from retail customers, let alone loyalty, is a huge challenge in today’s marketplace. Consumers are bombarded with messages constantly, leaving little to no room for a compelling message that “sticks.” Retailers are wise to consider how they can reach their audiences effectively with the last bastion of marketing: authenticity. Here are…
February 20, 2018 at 12:02 pm
Customer-obsessed marketing is here, and retailers and brands are evaluating an increasingly complex advertising world filled with new questions around metrics, search performance and audience quality. In a recent study from RetailMeNot and Kelton Research on connecting retailers, brands and agencies with priority customers, retail marketers weigh in on the essential nature of identifying and…
February 19, 2018 at 1:25 pm
The customer journey as marketers have known it is dead. In the age of omnichannel retail, customers getting from point A to point B is a more fractured experience than ever. The pace of customer expectations means that the window of time to engage, send the right offer or respond to an action is shrinking.…
February 14, 2018 at 3:11 pm
94% of consumers will actually discontinue a relationship with a brand when messaging is not personalized and relevant to them.
February 14, 2018 at 2:53 pm
The 2018 retail landscape is one of evolving platforms and new technology-driven consumer dynamics in which they change their preferences and purchasing methods as often as they change their shopping lists. So, how can retailers keep up with today's chaotic consumer behavior? Customer centricity is no longer an option, it's a marketing imperative.Today’s consumers are…
February 14, 2018 at 12:53 pm
Military strategies aren’t exactly the first thing you think of when you think of marketers. However, the flank military strategy is what marketers at some of the top e-commerce companies in the world are using for customer acquisition. This strategy refers to a concentrated movement where someone surrounds a particular area to achieve an advantageous…
February 13, 2018 at 12:30 pm
Today’s consumers are a different breed of shopper. They expect a seamless, zero hassle shopping experience and nothing less. Struggling retailers like Macy’s, Sears, J.C. Penny and more, which have fallen victim to increased competition and online sales, have served as an ominous warning to the industry at large. Countless surveys and studies show that…
February 7, 2018 at 6:22 pm
Effective marketers aim for “the right product, price and message for the right customer at the right time.” Today, technology makes it possible for us to customize and distribute our offerings and messages to very specific, targeted audiences. However, if you don’t understand what drives customer behavior, you can’t develop the right marketing mix. One…
February 6, 2018 at 10:36 am
The debate of “art vs. science” in marketing is nothing new. However, as artificial intelligence (AI), machine learning and big data technologies rapidly improve, “science” is taking on new meaning and importance to chief marketing officers. Three out of four (73 percent) marketing executives see AI as critical to the future of the industry, according…
February 5, 2018 at 12:50 pm
eBay announced last week a collaboration with media and entertainment company Mashable to create “shoppable” stories across the U.K. and U.S. According to a post on the eBay blog, the pilot partnership lets Mashable’s audience use eBay to shop, browse and purchase products matching those featured on the news site without ever leaving the Mashable site. More…
