Marketing

Amazon.com is kicking off its fourth annual Prime Day today at 3 p.m. EST, with millions of products on sale exclusively for Prime members over the course of 36 hours. In anticipation of the sales event, some of Amazon's top rivals have announced their own online sales to steal some some market share from the online retail…

California’s new consumer privacy law is facing a backlash from businesses, including retailers, across the U.S. that contend the law will hurt their businesses, according to a report in The Wall Street Journal. The California Consumer Privacy Act of 2018 grants consumers more control over and insight into the spread of their personal information online, creating one…

It’s becoming increasingly difficult for retailers, both traditional and online, to grab the attention (and wallets) of online shoppers. Battling on multiple fronts, from fierce competition to cart abandonment, retailers are feeling the pressure. Part of the challenge is in delivering an “experience.” For the offline world this is tangible and easily iterated upon, however,…

Retailers are using increasingly disruptive marketing tactics, moving away from a singular reliance on traditional advertising and signage. At the same time, however, we're also seeing retailers recognizing that a purely digital strategy may not work either. Embracing a mixed marketing strategy is proving to be the choice for many brands. Consumers expecting a different…

This video originally appeared on Target Marketing, a sister brand of Total Retail. It's kind of hard to get fresh air and sunlight when you're trapped in a cubicle eight hours a day. In this episode of "What Were They Thinking?," a video series featured on Total Retail's sister brand site, Target Marketing, Managing Editor…

With a heavy focus on shopping for Father’s Day, let’s take a look at how dads themselves shop and how marketers can cater to their preferences. According to new research, dads are an influential market segment for retailers, as they're looking to shop and save across both physical and digital channels. An overwhelming 96 percent of…

According to HubSpot's 2018 State of Inbound study, 63 percent of respondents called traffic and lead generation their top marketing challenges. Every marketer wants to procure high-quality leads, but only those who properly identify their target audiences succeed. Modern consumers demand increasingly personal experiences, so understanding what an audience wants is critical. In the beauty space…

Consumer behavior has shifted. While many shoppers now prefer smaller, more customer experience-oriented retailers, at the same time, they value e-commerce because they believe it offers better choice, convenience and price. While more than half of today’s consumers are regularly completing transactions online, several industry experts are finding that customers still want to feel connected…

There's lots of buzz surrounding digital-native brands and what's making them so disruptive and relevant today. While the definition of digital native is evolving, they are companies that launch as web-only retailers with the belief that superior technology can be a differentiator. They often engender loyalty by projecting authenticity and effectively leveraging social media. More…

Attendees will learn how online retailers can leverage modern e-commerce automation and business intelligence technology.