Marketing
CVS Health will ban photo manipulation in its store-brand makeup marketing, store aisle displays and social media posts by April 2020. The announcement was made by Helena Foulkes, president of CVS Pharmacy and executive vice president, CVS Health, during her presentation at the National Retail Federation's Big Show in New York yesterday. "As a woman,โฆ
A new magazine ad from Ikea is generating a lot of attention. Award-winning Swedish advertising agency Akestam Holst created an ad for the furniture giant that doubles as a pregnancy test, Adweek reported Wednesday. The ad encourages women to dab urine on a modified pregnancy test strip included at the bottom of the magazine ad and wait aโฆ
How many times has this happened to you: You visit your favorite department store and loyally purchase the same brands and products youโve loved for years. A few days later, you receive a generic email promotion from the same department store for products and brands you have no interest in purchasing. This pattern continues forโฆ
A recent study on the impact of coupons concluded that they're still very popular with shoppers and can help drive loyalty, footfall and increased customer spend. The study also found that there were 6 percent fewer coupon redemptions in 2017 than the year prior. Ironically, this is good news for retailers and marketers. How isโฆ
NAPCO Media and 1105 Media Inc., two leading business-to-business (B2B) services providers, have announced that NAPCO Media will become a reseller of 1105โs new predictive account-based marketing (ABM) platform, Prophyts. Prophyts, a portfolio company of 1105 Media, enables companies to reach potential buyers early in their purchasing journey โ before they raise their hand asโฆ
Technology has created an omnichannel world that's bringing together physical and digital shopping experiences and offering a proliferation of touchpoints that influence consumersโ brand opinions and buying behaviors. Marketers are scrambling with how to deal with this new reality, and often there's a lack of insight on how the paths to purchase are influencing salesโฆ
Technology has created an omnichannel world thatโs bringing together physical and digital shopping experiences and offering a proliferation of touchpoints that influence consumersโ brand opinions and buying behaviors. Marketers are scrambling with how to deal with this new reality, and often thereโs a lack of insight on how the paths to purchase are influencing sales [โฆ]
It was a very merry holiday season for retailers. USA Today reports holiday retail sales are up 4.9 percent compared to last year, giving retailers their best holiday season since 2011. Holiday e-commerce sales increased 18.1 percent year-over-year, while overall consumer buying during the holiday period set a record for dollars spent, according to aโฆ
Itโs hard to go a day without reading an article about the brands and industries millennials are killing off. From napkins to cereals to banks, the lineup of sectors that these 20- and 30-somethings are rethinking seems endless. Itโs enough to make marketers think that brand loyalty among millennials is dead. However, the opposite isโฆ