Marketing

More than ever, businesses need to deliver personalized experiences that provide customers with real value. In a recent survey of corporate leaders, analyst firm Gartner reported that 81 percent of respondents believe their companies will compete mostly or entirely on customer experience. However, acknowledging that customers today expect personalized experiences and delivering on that expectation…

In this webinar, you’ll learn how to navigate the influencer marketing industry and avoid influencer fraud.

By 2020, millennial spending in the U.S. is projected to reach $1.4 trillion annually, accounting for 30 percent of total retail sales. While the impact of the millennial generation has long been talked about, most retailers have yet to adapt to meet the needs of this increasingly influential audience. Millennials are defined by more than…

Retailers know if they're not thinking about holiday sales now, they're already late to the game. The good news is all hope is not lost. Those who haven’t gotten started with their seasonal plans need to start immediately — and be smart about it. Planning for the days between Black Friday and New Year’s is…

In a session at last week’s Shop.org conference in Las Vegas, Tony Flanery-Rye, senior director of growth analytics for eBay, and Andrea Wasserman, vice president, retail experience at Verizon, discussed how their respective companies are using analytics to help them inform marketing decisions. When asked to describe his role at eBay, Flanery-Rye said he counts…

Who doesn’t love Tasty, BuzzFeed's buzzy online cooking video channel? Apparently, not many people. The go-to destination for recipe inspiration is now the world’s largest social food network with 73 billion lifetime video views. Currently, Tasty reaches 540 million people globally via social platforms including Facebook, YouTube and Snapchat; its website and app; and through…

Consumers today are well-versed in the art of online shopping, and no demographic knows this better than Generation Z (those born between 1996 to 2010). These digitally savvy youths are challenging retailers to rethink customer experience (CX), and will withhold or increase spend depending on its outcome. Shipping, as a key facet of the online…

Bob Land chats with us about the incredible growth he’s achieved as vice president of consumer engagement for Dorel Juvenile, a global leader in high-quality, safe and fashionable juvenile products from brands such as Cosco, Safety 1st, Maxi-Cosi, among others. Holly Vander Wall: Can you tell us the story behind your title? Bob Land: The…

The first marketing technology stacks were created to organize, analyze and improve performance. They surfaced in the early 2000s when three adventurous chief marketing officers invested in fundamental tools made for superior management of their campaigns and audiences. These integrated systems induced order, unlocked targeted campaigns, and personalized messages for improved results. In recent years the marketing industry has come a great…

In this interactive webinar, we’ll delve into re-engagement campaign strategies that will keep folks interested in your brand.