Marketing

Tiffany's Rebrand and Tips to Engage Millennials
August 17, 2018 at 10:23 am

In this episode of Retail Right Now, Total Retail's Caitlin Sullivan and Joe Keenan discuss Tiffany & Co.'s efforts to target millennial and Gen Z consumers, and how other retailers can engage with these sought-after demographics.

How Retailers Can Heat Up Summer Sales
August 17, 2018 at 9:10 am

From family vacations to weekends floating on the boat, summer is a time best spent soaking up the sun. While temperatures heat up during these warmer months, retailers often find themselves experiencing a sales chill. In July 2017 alone, total sales decreased nearly 10 percent in the late summer. Despite these frigid numbers, there are…

GDPR Will Usher in a New Era of Pull Marketing for Retailers and CPGs
August 9, 2018 at 8:49 am

GDPR is now officially the law of the land. The regulation, which centers on data protection for EU citizens, is affecting — and ultimately limiting — the way that retailers and CPGs obtain and use data for marketing. In fact, data suggest that because of GDPR, 43 percent of all consumer audience data in the EU will…

How Tiffany's Changed its Image to Engage Millennials, Spark Customer Loyalty
August 8, 2018 at 11:34 am

Tiffany’s is a compelling example of an iconic 181-year-old brand that blends its historic past with cutting-edge trends and themes that cater now to a younger demographic, aiming to restore some of its lost radiance. By targeting millennials and using a heavy dose of social media and digital marketing, Tiffany’s has found new life that has…

Retail Marketing Priorities Don’t Fully Align With Consumer Preferences
July 30, 2018 at 11:24 am

Today’s consumers have an attention span shorter than a goldfish. And with 95 percent of millennials admitting to doing other things while shopping, it’s no wonder retailers are facing challenges with consumer hyperconnectivity and hyperdistraction now more than ever before. Marketers are continuously searching for the secret sauce to break through the noise, effectively connect…

Product Quality Trumps Price for Consumers, Study Finds
July 26, 2018 at 12:17 pm

As brands and retailers endeavor to unlock the mystery surrounding consumers’ shopping habits and behaviors, the question of product quality vs. price comes into sharper focus. According to recent research from technology company First Insight, consumers are increasingly choosing quality. In fact, 53 percent of consumers who responded to a First Insight survey said product quality was the…

The ‘Dog Days’ of Amazon Prime Day Advertising
July 25, 2018 at 11:21 am

Though it was temporarily sidelined by some otherwise adorable dogs, Amazon Prime Day offered millions of Americans a much-welcomed break from the recent hot snap by providing an oasis of cool deals and a few thrilling moments of holiday-like shopping frenzy. Meanwhile, brand advertisers across the world looked to cash in on Prime Day’s 36-hour…

The Power of Speaking the Same Language: Why Retailers Need a Holistic Marketing Approach
July 23, 2018 at 10:25 am

Today, companies that aren't maximizing their online business are being left behind. Retailers large and small are investing heavily in site development, marketing and technology, all with the goal of more deeply engaging consumers on the web. Corporate leaders expect results from this increased investment, but may not fully understand the increasingly crowded digital retail…

The State of Engagement: Meeting Expectations of Today’s Omnichannel Customer
July 18, 2018 at 10:12 am

The modern customer journey involves an ever-expanding list of touchpoints as consumers turn to a slew of phones, tablets, smart speakers and in-store experiences to complete their path to purchase. They also may use a combination of websites, mobile apps, digital assistants and social media networks across those channels. Despite this proliferation of touchpoints, customers…