Marketing
October 26, 2018 at 2:30 pm
Patagonia is taking a political stand. The outdoor goods and apparel store threw its weight behind two Democratic candidates: Jacky Rosen, who is running for Senate in Nevada, and Senator Jon Tester who is running for re-election in Montana. It's the first time Patagonia has made political endorsements. In a statement on Friday, the company…
October 26, 2018 at 1:06 pm
In an industry with an abundance of product options, stiff competition and seemingly unlimited shopping accessibility, basic email tactics aren't enough to set your brand apart from the rest. This means retailers must do more than simply include customers’ names in marketing emails. This point is evidenced by the fact that more than one in three…
October 25, 2018 at 4:59 pm
Michael Macintyre, vice president of e-commerce and omnichannel strategy at Indochino, delivered a keynote presentation at Total Retail Tech in September. In this clip from Macintyre's presentation, he discusses how the custom men's suit retailer is using digital marketing and an omnichannel strategy to drive customers to its brick-and-mortar stores. You can access Emmons’ entire…
October 24, 2018 at 9:05 am
According to the National Retail Federation, holiday sales increased 5.5 percent across all channels in 2017 — the highest rate in more than a decade — and retail spending shows no signs of slowing down. It’s safe to say it’s never too early to start preparing for the peak rush of customers during the holiday…
October 17, 2018 at 12:46 pm
Have you read a column in the past week, month or year that's void of buzzwords? Probably not. In the age of 5,000-plus choices of what partners, technologies or agencies to choose from, I find it uncanny how the marketplace is fraught with complex ways to explain simple things. Blame it on analysts who define…
October 11, 2018 at 11:17 am
Retail marketers have spent the last decade looking to personalization as the primary strategy for bringing shoppers back through their doors, both physical and virtual. With more than 3,000 stores already shutting down this year, it’s never been a bigger priority to understand the customer and what's going to get them to make a purchase.…
October 10, 2018 at 11:40 am
Podcast advertising is a great way for brands to reach targeted and highly engaged audiences. The digital media landscape continually expands to allow new options for advertisers, and podcast sponsorship may be the next channel your brand should consider. Many brands are beginning to try these audio ads after podcast analytics from early adopters show…
October 5, 2018 at 10:11 am
Influencer marketing is one of the hottest topics for retailers in 2018, and the conversation is sure to extend into 2019. It’s crucial to think about starting an influencer marketing program if you haven’t. And if you already have one, you need to think about how to make it better. Fortunately, you don’t have to do…
October 5, 2018 at 9:38 am
With Cambridge Analytica, British Airways, and several other high-profile data breaches making headlines, retailers are (unsurprisingly) starting to reconsider their own customer data policies. But rather than making the mistake of seeing these events as an obstacle, they should see them for what they are: an opportunity. In the last few years, customer experience has…
October 4, 2018 at 10:55 am
For customer-centric companies, the death of retail has been greatly exaggerated. While many retail brands are underperforming and facing consistent declines in sales, others are doing well enough to drive an overall increase in store openings. Winners and Losers In reality, we're continuing to see a bifurcation within the retail industry between the haves and…
