Marketing

The first marketing technology stacks were created to organize, analyze and improve performance. They surfaced in the early 2000s when three adventurous chief marketing officers invested in fundamental tools made for superior management of their campaigns and audiences. These integrated systems induced order, unlocked targeted campaigns, and personalized messages for improved results. In recent years the marketing industry has come a great…

In this interactive webinar, we’ll delve into re-engagement campaign strategies that will keep folks interested in your brand.

Yesterday, Nike debuted its new ad featuring former NFL quarterback Colin Kaepernick, who made headlines in the last year when he started kneeling for the national anthem in 2016 as a way to protest social inequalities. Ad Age reports a tweet shows the former San Francisco 49er staring straight ahead with the following copy beneath his eyes: "Believe…

Many retailers and brands are already well over a month into back-to-school (BTS) marketing. Fortunately, there's still plenty of time to make strategic improvements to omnichannel commerce campaigns in order to take advantage of the nuanced shopping habits of both students and parents. The BTS season, which stretches from July through September, is second in…

While personal recommendations may forever reign as the most trusted form of consumer marketing, 85 percent of respondents to a recent BrightLocal Survey reported that they now trust online reviews just as much as those personal recommendations. It's increasingly clear that retailers should consider user-generated content (UGC) an important element of their marketing strategies. For…

The window for back-to-school (BTS) shopping is shrinking. Research from the National Retail Federation found that families are now doing their shopping later in the summer, often just a couple weeks before school starts. This means that retailers have fewer chances to influence purchasing decisions. And when there are more buyers in play and less…

Today’s shopper is overwhelmed with choice, making it increasingly challenging for retailers to instill loyalty into their customers. With one-click immediacy making it possible to transport a product from your online shopping cart to your front door in one hour, shoppers have high expectations for the retailers they choose to frequent. The tiniest inconvenience can…

In this webinar, we will share results from Holiday 2017 and discuss what you need to do now to prepare for the 2018 holiday season.

In this episode of Retail Right Now, Total Retail's Caitlin Sullivan and Joe Keenan discuss how grill brand Char-Broil grew organic search traffic 110 percent in two years through a defined content marketing strategy, as well as of offer content marketing tips to help retailers and brands extend their reaches, increase consumer engagement, and drive…

If you think centennials are the new millennials, think again. Centennials, or consumers under the age of 23, are as digitally savvy as their older counterparts. However, the shopping preferences of centennials and millennials vary significantly. According to a Yes Lifecycle Marketing study, centennials value quality over price, prefer YouTube and Instagram, and crave unique…