Marketing

Political polarization, voter tribalism, and more recent and fervent social movements like #grabyourwallet, #MeToo and #TimesUp have changed the face of brand engagement and consumer loyalty in the retail category, according to new consumer values and insights identified in the Brand Keys 23rd Customer Loyalty Engagement Index® (CLEI). The annual survey conducted by the New…

For retailers, it’s important to have a consumer-centric approach. Understanding behavior patterns and being able to categorize consumers can help businesses ensure they’re creating relevant products and marketing them effectively. Consumers that are parents are even more complex, as they fall into two subgroups: one as a parent and one as an individual consumer.

JPMorgan Chase is a big company and a household name. Last year, it learned that only 3 percent of websites it was placing ads on were leading to activity beyond impressions. JPMorgan Chase was running ads on 400,000 websites; now it's down to just 5,000 and it's seeing the same results. But how, and why?…

Join our webcast to learn about revolutionary new approaches to “knowing your customer”.

Remember applying for your first job after college graduation? You probably sent applications far and wide to companies with the goal of securing a role that matched your skills and interests. Many retailers are taking a similar approach in their daily quest to drive sales — trying to get as many leads as possible in…

In this webinar, you’ll learn the ideal way to structure your business for the future of “commerce”.

Walmart said yesterday that it's raising its age restriction to 21 for firearm and ammunition purchases. In  a statement published on its website yesterday, the retailer said it made the decision in light of recent events and will try to implement this change "as quickly as possible." Walmart also pointed out that in 2015 it ended sales of certain sporting rifles…

Two data points reveal an interesting contradiction about Gen Z. First, when they shop, they do their homework. They're very informed about deals and points, and don’t like to buy before they’ve examined their options. Second, they spend a lot of time doing that research on a brand’s owned properties — i.e., its websites, mobile apps and…

Brick-and-mortar stores have been struggling over the past decade, so much so that Credit Suisse estimated 8,600 shops would close last year in the United States and a quarter of malls will close in the next five years. Despite these numbers, though, things aren’t quite as dire they seem. While purchasing may be migrating online,…

In this episode of Retail Right Now, Total Retail's Joe Keenan and Caitlin Sullivan discuss J.Crew's partnership with WeWork, what it means for the apparel retailer, and why brand partnerships are an emerging trend in retail.