Marketing

Looks like Warby Parker is back to its April Fools’ tricks, this time in partnership with fast-food chain Arby’s. “Arby’s has an eye for meat. Warby Parker has meat for eyes. The result? A new partnership sandwiched somewhere between vision and at least eight different kinds of meat,” the companies said in a joint statement.…

As customer experience continues to define retail success, brands and marketers must audit their “customer experience toolkits” regularly to ensure they're equipped to meet today’s high consumer expectations. One often overlooked but significant tool is the ability to engage with consumers in the exact right way at the exact right time, before the opportunity vanishes.…

Starbucks is testing a new Wi-Fi login process in its U.S. stores, asking customers to provide their email address before connecting, Geekwire has reported. Since rolling out free Wi-Fi in its U.S. stores nearly eight years ago, Starbucks has asked customers to simply accept terms and conditions in order to connect to its public network…

Recently, digital ad spending surpassed TV spending by $31 billion worldwide. Of those digital ads, mobile ad spending accounted for 70.3 percent of investments, meaning advertisers have concentrated their dollars on mobile traffic as consumers continue to spend more time on mobile devices. As an e-commerce marketer, this shift in ad spending may not come…

When promoting your products and services, the marketing and advertising tactics you choose to employ will have a significant impact on your business. In a highly competitive retail industry, strategic advertising campaigns and marketing materials are crucial in generating both new and loyal customers. A highly effective marketing plan will ideally include a mix of…

In a presentation at Shoptalk this week in Las Vegas, Jennifer Foyle, global brand president of Aerie, a lingerie and apparel retailer (and sister brand of American Eagle Outfitters), detailed how a commitment to the company's core values — body positivity, empowerment and self-love — have helped spur growth. Four years ago Aerie made a…

The General Data Protection Regulation (GDPR) is an important topic of conversation for U.S. companies as they prepare to comply with the new international regulations. The GDPR was adopted on April 27, 2016, and allotted a two-year post-adoption grace period for food retailers to strategize and implement their compliance initiatives. With only three months left…

In a panel discussion yesterday at the Shoptalk conference in Las Vegas, a trio of retail executives discussed how their businesses are evolving to account for changing consumer behaviors, positioning their businesses for growth in the process. Billy May, CEO of Sur La Table; Carrie Ask, executive vice president and president, global retail, Levi Strauss…

Google announced yesterday a new service designed to help retailers take on Amazon — and give Google a cut of their sales in the process. The service, Shopping Actions (formerly known as Google Express), gives consumers an easy way to shop for retailers’ products on the Google Assistant app and search via Google Search with…

Brands and retailers have long banked on the power of influencers to promote their brand or products. It’s been a great way to build trust by creating useful and relevant content that consumers can relate with. Over the years influencer marketing has grown in popularity due to its high success rate, and today, nearly half…