Marketing

If you’re still marketing through Facebook, you’re missing the world’s soon-to-be-largest demographic: Generation Z. The post-millennial youth are an entirely different group than their predecessors, and their buying habits are equally unique. Who Are Gen Z? Generation Z is the next moniker in the progression from Generation X and Generation Y, and roughly refers to…

For our Inner Circle Q&A this week, the folks at Custora, one of the Women in Retail Leadership Circle: On the Road, San Francisco sponsors, interviewed Renee Lopes Halvorsen, senior director of marketing and e-commerce for Marine Layer, a Custora client. A San Francisco-based company, Marine Layer is known for making “absurdly soft clothes (that are stylish too).”

Patagonia is taking a political stand. The outdoor goods and apparel store threw its weight behind two Democratic candidates: Jacky Rosen, who is running for Senate in Nevada, and Senator Jon Tester who is running for re-election in Montana. It's the first time Patagonia has made political endorsements. In a statement on Friday, the company…

In an industry with an abundance of product options, stiff competition and seemingly unlimited shopping accessibility, basic email tactics aren't enough to set your brand apart from the rest. This means retailers must do more than simply include customers’ names in marketing emails. This point is evidenced by the fact that more than one in three…

Michael Macintyre, vice president of e-commerce and omnichannel strategy at Indochino, delivered a keynote presentation at Total Retail Tech in September. In this clip from Macintyre's presentation, he discusses how the custom men's suit retailer is using digital marketing and an omnichannel strategy to drive customers to its brick-and-mortar stores. You can access Emmons’ entire…

According to the National Retail Federation, holiday sales increased 5.5 percent across all channels in 2017 — the highest rate in more than a decade — and retail spending shows no signs of slowing down. It’s safe to say it’s never too early to start preparing for the peak rush of customers during the holiday…

Have you read a column in the past week, month or year that's void of buzzwords? Probably not. In the age of 5,000-plus choices of what partners, technologies or agencies to choose from, I find it uncanny how the marketplace is fraught with complex ways to explain simple things. Blame it on analysts who define…

Retail marketers have spent the last decade looking to personalization as the primary strategy for bringing shoppers back through their doors, both physical and virtual. With more than 3,000 stores already shutting down this year, it’s never been a bigger priority to understand the customer and what's going to get them to make a purchase.…

Podcast advertising is a great way for brands to reach targeted and highly engaged audiences. The digital media landscape continually expands to allow new options for advertisers, and podcast sponsorship may be the next channel your brand should consider. Many brands are beginning to try these audio ads after podcast analytics from early adopters show…

Influencer marketing is one of the hottest topics for retailers in 2018, and the conversation is sure to extend into 2019. It’s crucial to think about starting an influencer marketing program if you haven’t. And if you already have one, you need to think about how to make it better. Fortunately, you don’t have to do…