Marketing
Pre-2008 was a golden time for retail. American consumers had money in their wallets, and the majority of brand-to-consumer communication was one way. For the most part, retailers were "broadcasting" at consumers via TV, print and online channels, and the playbooks from the previous decade were still considered fit for purpose. Thatโs not to sayโฆ
In episode 140 of Total Retail Talks, Anthoula Madden, chief digital officer of pladis Global, parent company of Godiva, discusses how the gourmet chocolate brand is using technology to help it become more customer-centric, particularly in regards to personalizing marketing campaigns. Madden also shares her advice for other retailers working to become truly customer-centric organizations.
Ever wondered how your competitionโs marketing plans stack up? Or whether your team is doing enough to keep up with marketing innovations? With an increasing amount of content and conversations, grabbing your audienceโs attention โ and keeping it โ can be challenging for any retail marketer in todayโs landscape. Add on the pressure of watchingโฆ
Itโs clear there has been a shift towards more โcustomer centricโ business models. While this seems like an obvious strategy for any brand, execution frequently proves to be a challenge. Itโs great to want to cater to your customersโ wants and needs, but when it boils down to it, itโs difficult to truly understand aโฆ
In episode 138 of Total Retail Talks, Michael Hoffman, director of e-commerce and customer service for Rainbow Shops, a women's apparel, accessories and footwear retailer, shares his thoughts on how retailers can do a better job of managing customer data. Hoffman was a speaker on Total Retail's most recent webinar, "Customer Intelligence 360: Laying theโฆ
GDP what? That question sums up the main problem American marketers are having with the fast-approaching deadline to comply with the
As part of a global brand campaign committed to featuring more women and girls in its marketing, messaging and advertising, The North Face announced that it would be opening two women-specific stores in 2018. The first, located in Edina, MN, will focus on the brandโs running and training apparel. The second womenโs store will be locatedโฆ
Steve Jobs thrived at balancing the complexity that drives powerful computational systems with the simplicity required for utility. โSimple can be harder than complex,โ Jobs said. โYou have to work hard to get your thinking clean to make it simple. But itโs worth it in the end because once you get there, you can moveโฆ
Blisโ research report, Unlocking the New Consumer Hierarchy of Needs, identifies a new, post-recession "conscious consumer" and shares data-informed insights and recommendations about how to build loyalty with them. Conducted in February 2018, the research found that consumer purchasing behaviors have shifted so dramatically since the 2008 recession that it has created a new, and seemingly lasting, hierarchy of needs for brand/consumer relations. The conscious consumer was formed as a result of enforced spending changes coming out of 2008 and he/she now has different requirements from the brands with which they engage.
Both online and offline retailers plan to invest in technology in 2018. As part of its ongoing effort to help small businesses succeed, Kabbage recently surveyed more than 800 business owners, 25 percent of which were retailers (both offline and online). The data showed that online and offline retailers are highly optimistic of revenue growth inโฆ