Marketing

Yair Cohn and Bill Connolly’s top six takeaways on how to drive omnichannel marketing results on Facebook and Instagram.

The holidays are moving in fast, and retailers are looking for ways to maximize digital marketing efforts to make this their best season ever. Access to cutting-edge technology and high-quality data has been improved in recent years, so hopes are high. Marketers are eager to drive sales with transparent, accountable campaigns. However, with ad tech…

There's no doubt that this holiday season will be challenging for retailers. Despite talk of the economy soaring to an all-time high, consumer budgets are down and brands are struggling to maintain and grow revenue. However, there's still ample opportunity for marketers to break through the noise during the loudest time of the year and…

To win and thrive in an era of Amazon, retailers need to master three core areas: zero-based budgeting; customer care; and advertising.

In Your 2018 Holiday Digital Advertising Guide for a Brighter Season, ZypMedia analyzed 2017 holiday digital advertising campaigns to assist local business advertisers in planning and optimizing their 2018 holiday campaigns by providing insights on who the big advertising spenders are as well as the best time to capture consumers’ attention throughout their holiday advertising campaigns.

Amazon.com is dropping its first-ever printed holiday toy catalog to millions of customers starting this month, according to a report on CNBC. The catalog features 70 pages of cozily-clad kids surrounded by toys such as action figures, board games and Barbies, as well as high-end items such as Bose audio gear and PlayStations. The book…

Angela Hsu, senior vice president of marketing and e-commerce at Lamps Plus, discusses her strategies for using marketing campaigns to generate sales through innovative and personalized digital consumer experiences. Anna Vander Wall: Tell us about your career at Lamps Plus and how your role has evolved. Angela Hsu: I began working at Lamps Plus in…

As a modern marketer, it's easy to be overwhelmed by the complexities and possibilities of the digital ad landscape. Each platform has its lofty promises of high returns, and some retail marketers get talked into throwing money at media opportunities in hopes that their messages will get them closer to reaching their business goals. Sometimes…

Amazon.com said today it would offer free shipping with no purchase minimum this holiday season for the first time. The U.S.-only promotion, effective from Nov. 5, waives the $25 minimum that customers outside Amazon's loyalty club Prime must pay for free shipping for orders that will arrive in time for the Christmas holiday. Amazon cut…