Marketing

In its most basic form, a trigger system is a well-thought-through communications or marketing plan that’s in place before you need it.

Using the right language has the power to foster long-term connections with customers that keep them returning for more.

AI is doing wonders to help online retailers establish more sustainable marketing plans. How are businesses applying this technology?

Due to the season’s unparalleled competition for eyes, interest, and wallets, companies need to modernize their marketing strategies.

The holiday shopping season is upon us, which means most retailers are about to see an influx of revenue. According to the National Retail Federation, small and midsized retailers see anywhere from 20 percent to 40 percent of their annual revenue come during the months of November and December. That said, it makes sense that…

Retailers must employ a mix of targeted marketing campaigns that drive shoppers to both their physical and digital locations.

Understanding the latest trends identified in Kenshoo’s Quarterly Trends Report should prove useful to retail advertisers.

In a bold, buzzed-about move at the end of September, American accessories giant Michael Kors acquired Italian luxury brand Versace for a whopping $2.1 billion. This acquisition represents one of the first attempts by a U.S. fashion company to run an elite luxury brand, and not everyone is convinced that the merger was a good…

This holiday season, it's more important than ever for advertisers to incorporate digital advertising into their marketing strategies. Over half of the U.S. population uses connected devices like smart TVs, desktop computers and mobile devices to watch broadcast-quality content. eMarketer projects that this number won't stop growing any time soon. In fact, over-the-top (OTT) platforms…

In episode 173 of Total Retail Talks, recorded at this year's Shop.org conference in Las Vegas, Rich Sargente, general manager and vice president of sales at BARK, maker of the BarkBox, a subscription commerce model that sells dog toys and treats to pet owners, discusses the brand's push into physical retail. Specifically, Sargente addresses BARK's wholesale…