Marketing

Consumer behavior has shifted. While many shoppers now prefer smaller, more customer experience-oriented retailers, at the same time, they value e-commerce because they believe it offers better choice, convenience and price. While more than half of today’s consumers are regularly completing transactions online, several industry experts are finding that customers still want to feel connected…

There's lots of buzz surrounding digital-native brands and what's making them so disruptive and relevant today. While the definition of digital native is evolving, they are companies that launch as web-only retailers with the belief that superior technology can be a differentiator. They often engender loyalty by projecting authenticity and effectively leveraging social media. More…

Attendees will learn how online retailers can leverage modern e-commerce automation and business intelligence technology.

The demands on small business owners and their operations teams are many — and their resources and time are not. Further complicating matters is the fact that while many of these businesses grow quickly, managing and sustaining that growth can be challenging. From disparate tools to outdated manual processes and lack of visibility into what inventory […]

The media has painted millennials as killers of many things — whether it’s napkins, diamonds or bars of soap. And if you pay attention to any of these headlines, you might view the generation as a group of ruthless avocado toast fiends who aren’t interested in any of the traditional products or marketing tactics that…

The end of summer ushers in back-to-school advertisements, getting parents thinking about school supply deals. Falling snow and jingle bells on the small screen give permission to start holiday shopping lists. However, retail “holidays” are no longer limited to Christmas or Back to School. Macro and micro holidays have emerged (think Amazon.com's “Prime Day,” Alibaba’s…

This is an $18 trillion global spending story. Seventy percent to 80 percent of consumer purchasing is controlled by women. There's a reason why many retailers have shifted their language from share of wallet to share of purse, and why terms like clientele’ing are starting to replace terms like showrooming. Women are the gatekeepers to…

Chico's FAS, Inc. announced today that its Chico's brand apparel and accessories will be available to purchase on Amazon.com in mid-May. Shoppers will be able to find a select assortment of Chico's brand merchandise on Amazon, including core collections such as athleisure, no-iron shirts and jewelry. As the new business channel gains traction, additional Chico's…

Delivering one-to-one personalization across digital channels is increasingly important to retailers — a fact substantiated by recent research from Evergage and Researchscape International. This fifth annual study examines where, how and why brands are applying personalization, incorporating responses from 300 digital marketers. The data shows that, with shoppers accustomed to and expecting individualized experiences, digital marketers think personalization needs to be a bigger priority now than ever before. At the same time, however, marketers see room for improvement in how they’re executing their personalization programs, as well as how they’re accessing and using customer and prospect data. The report also details personalization benefits and results that marketers are experiencing today.

On Wednesday, online home furnishings retailer Wayfair held its first annual "Way Day," a 24-hour flash-sale extravaganza. While Wayfair is known for its reasonable pricing, the one-day sales event featured prices that rivaled what the online retailer offers on Black Friday. “We're looking to put a new retail holiday on the map that celebrates home,"…