Marketing
February 12, 2019 at 1:42 pm
In this interactive webinar, retail industry experts will discuss the importance of an effective cross-channel marketing strategy.
February 4, 2019 at 11:00 am
An inside look into how top retailers drive customer engagement across email, mobile and more In this interactive webinar, a pair of retail industry experts will discuss the importance of an effective cross-channel marketing strategy. From identifying why cross-channel marketing is necessary in today’s retail environment, to assessing the risks and rewards of a cross-channel strategy, […]
February 4, 2019 at 9:59 am
Spending resources on the welcome message and the initial subscriber experience really can yield results.
January 31, 2019 at 1:11 pm
After a lot of bad decisions, poor partnerships and failed opportunities, some of the biggest brands we grew up with are no longer standing. For my kids, the toy store is now Target or Rite Aid, not just Toys“R”Us. Yet FAO Schwarz, which was founded in 1862, is still a synonym for toy store for children…
January 29, 2019 at 1:45 pm
Kohl’s announced a strategic collaboration with WW — the new Weight Watchers, a global wellness company — to bring together both companies’ shared passion to empower families and communities to live healthier lives. Kohl’s and WW will pilot several health and wellness offerings throughout 2019 to help customers and Kohl’s associates on their wellness journeys, including the debut…
January 28, 2019 at 9:14 am
In episode 180 of Total Retail Talks, Executive Editor Joe Keenan interviews David Dancer, chief marketing officer at MedMen. In the wide-ranging conversation, Dancer discusses his varied background in the retail industry and what led him to join a cannabis company, how MedMen is disrupting the product category with what people are calling the "Apple Store…
January 21, 2019 at 4:30 pm
2019 will be an exciting year for retail as the industry responds to corresponding shifts in advertising and marketing technology.
January 21, 2019 at 11:17 am
One key strategy that’s winning the hearts and wallets of today’s youth culture: create a sense of belonging for shoppers.
January 16, 2019 at 2:23 pm
In an interview at this week's National Retail Federation Big Show in New York City, Marjolein Westerbeek, president of Rituals, a Netherlands-based beauty retailer, spoke about the company's partnership with Salesforce and how cloud-based CRM software has helped the cosmetics brand to target and engage customers, particularly on social media, as part of its growth strategy in the…
January 10, 2019 at 12:53 pm
Fifteen years ago, when Nike launched a shoe, every retailer received the same kit that included an end-cap, a pedestal, and a banner to market the shoe. Today, a shoe release is augmented by pre-seeded influencer kits, hyperlocal and immersive in-store experiences, and pop-up events that target social celebrities and fans. This example begs the…
