Marketing
March 27, 2019 at 9:59 am
Millennials are a unique segment of the consumer marketplace. They do things differently than the generations that precede them and aren’t afraid to make their opinions known (and often very loudly). In particular, businesses are learning that millennials are extremely price sensitive. The Millennial Psyche According to data gathered and published in an IRI survey,…
March 22, 2019 at 3:02 pm
In this webinar, we’ll address the parts of the product content process your business should consider optimizing and much more.
March 19, 2019 at 11:33 am
As brand marketers, we often believe we’ve seen the apex of new and unique ways to reach consumers as well as the levels of personalization a product can offer. As a brand marketer and digital strategist at Mars for eight years before joining Salsify, I’ve seen the struggle to maintain brand identity and relevance firsthand.…
March 19, 2019 at 9:59 am
Once considered a complement to digital marketing portfolios, influencer marketing has morphed from a nice-to-have into a must-have. At inception, influencer marketing success relied entirely on vanity metrics. Big brands would reach out to influencers (primarily celebrities at the time), hand over big money, and hope to see their needle move — a model akin…
March 18, 2019 at 12:35 pm
Amazon.com recently tested a feature in its mobile app that showed products on other sellers’ product pages for lower-priced items, often from Amazon's own private labels, according to a report by The Wall Street Journal. For example, if someone was searching for AAA batteries on Amazon and got a sponsored link for Energizer, they would click on the…
March 13, 2019 at 12:00 pm
Contrary to naysayers, I think it’s safe to say that we’re beyond the hotly debated and anticipated "retail apocalypse." However, tech-resistant brands that refuse to innovate still have the potential to be left behind. Those poised to survive (and thrive) in today’s retail marketplace are the retailers that embrace innovation and continuously engage customers in…
March 11, 2019 at 1:09 pm
In episode 186 of Total Retail Talks, Total Retail Executive Editor Joe Keenan interviews Carolyn Littlefield, senior director of e-commerce at Anheuser-Busch InBev. Listen in as they discuss the steps AB InBev is taking to grow its digital business, including the role content plays in that initiative. This episode was recorded live at Groceryshop in…
March 11, 2019 at 12:56 pm
Last week’s trip to Shoptalk in Las Vegas was my second, engaging in one of the retail industry’s most in-touch conferences. I always approach these trips with the goal of trying to get an overview of three things: what challenges are troubling retailers the most and who is working to solve them; what new trends…
March 11, 2019 at 12:08 pm
There's now a more distinct line separating Google, Facebook, and Amazon.com advertising strategies based on what stage of the purchase cycle a customer belongs to. When it comes to e-commerce, Amazon is one of the highest-intent, lowest-funnel forms of advertising you can have in your media mix. Think about it: 100 percent of people go…
March 7, 2019 at 1:55 pm
Quality content is what drives consumer engagement, ultimately pushing them down the purchase funnel.
