Marketing

Retailers must employ a mix of targeted marketing campaigns that drive shoppers to both their physical and digital locations.

Understanding the latest trends identified in Kenshoo’s Quarterly Trends Report should prove useful to retail advertisers.

In a bold, buzzed-about move at the end of September, American accessories giant Michael Kors acquired Italian luxury brand Versace for a whopping $2.1 billion. This acquisition represents one of the first attempts by a U.S. fashion company to run an elite luxury brand, and not everyone is convinced that the merger was a good…

This holiday season, it's more important than ever for advertisers to incorporate digital advertising into their marketing strategies. Over half of the U.S. population uses connected devices like smart TVs, desktop computers and mobile devices to watch broadcast-quality content. eMarketer projects that this number won't stop growing any time soon. In fact, over-the-top (OTT) platforms…

In episode 173 of Total Retail Talks, recorded at this year's Shop.org conference in Las Vegas, Rich Sargente, general manager and vice president of sales at BARK, maker of the BarkBox, a subscription commerce model that sells dog toys and treats to pet owners, discusses the brand's push into physical retail. Specifically, Sargente addresses BARK's wholesale…

In episode 173 of Total Retail Talks, recorded at this year’s Shop.org conference in Las Vegas, Rich Sargente, general manager and vice president of sales at BARK, maker of the BarkBox, a subscription commerce model that sells dog toys and treats to pet owners, discusses the brand’s push into physical retail. Specifically, Sargente addresses BARK’s wholesale […]

Yair Cohn and Bill Connolly’s top six takeaways on how to drive omnichannel marketing results on Facebook and Instagram.

The holidays are moving in fast, and retailers are looking for ways to maximize digital marketing efforts to make this their best season ever. Access to cutting-edge technology and high-quality data has been improved in recent years, so hopes are high. Marketers are eager to drive sales with transparent, accountable campaigns. However, with ad tech…

There's no doubt that this holiday season will be challenging for retailers. Despite talk of the economy soaring to an all-time high, consumer budgets are down and brands are struggling to maintain and grow revenue. However, there's still ample opportunity for marketers to break through the noise during the loudest time of the year and…

To win and thrive in an era of Amazon, retailers need to master three core areas: zero-based budgeting; customer care; and advertising.