Marketing
March 11, 2019 at 12:08 pm
There's now a more distinct line separating Google, Facebook, and Amazon.com advertising strategies based on what stage of the purchase cycle a customer belongs to. When it comes to e-commerce, Amazon is one of the highest-intent, lowest-funnel forms of advertising you can have in your media mix. Think about it: 100 percent of people go…
March 7, 2019 at 1:55 pm
Quality content is what drives consumer engagement, ultimately pushing them down the purchase funnel.
March 7, 2019 at 1:18 pm
While at Shoptalk 2019 in Las Vegas this week, Total Retail's Joe Keenan interviewed Brendan Witcher, vice president and principal analyst of digital business strategy at Forrester Research. In the wide-ranging interview, Witcher offered his thoughts on the vibe from attendees at the show, the state of brick-and-mortar retail, the retail technologies he's bullish on for…
March 6, 2019 at 1:01 pm
The number of YouTube channels earning over six figures grew by more than 40 percent in 2018. YouTube may have started out as a place on the internet to share funny and shocking videos, but in 2019 it’s becoming one of the premier advertising platforms in the world, mainly through influencer marketing videos. To better understand…
March 3, 2019 at 10:59 am
Within the past year, brands like Williams-Sonoma and Wayfair’s Perigold have introduced access to in-house design experts and 24/7 design concierges for customers who want to furnish their homes. According to a 2018 report from Alliance Data, 43 percent of millennials and baby boomers now expect retailers to offer these conveniences. As a result, more companies are using new technological…
March 1, 2019 at 10:50 am
Gap Inc. yesterday announced plans to create two independent, publicly traded companies: Old Navy and a yet-to-be-named company ("NewCo") that will consist of the Gap brand, Athleta, Banana Republic, Intermix and Hill City. Gap said the spin-off will enable each company to maximize focus and flexibility, align investments and incentives to meet its unique business needs,…
February 21, 2019 at 5:00 pm
In a keynote presentation yesterday at the eTail West conference in Palm Springs, Calif., Greg Revelle, chief marketing officer at Kohl's, discussed the retail chain's initiative to personalize its marketing communications and improve upon the shopping experience for its customers across all channels. Revelle noted that it's an exciting time to be at Kohl's, as…
February 21, 2019 at 2:26 pm
Tennis superstar and businesswoman Serena Williams is joining the board of directors of Silicon Valley-based social commerce platform Poshmark, the company announced Wednesday. “Poshmark is disrupting retail by making shopping and selling social again, and I love working with a company that gives anyone an opportunity to become an entrepreneur,” Williams said in a press release…
February 21, 2019 at 2:06 pm
Personalization is good and cyberstalking is bad. But how can you draw the line to maximize engagement without coming off like a creep?
February 21, 2019 at 1:21 pm
Brands can successfully appeal to Gen Z shoppers by paying attention to their unique preferences and values.
