Marketing
January 28, 2019 at 9:14 am
In episode 180 of Total Retail Talks, Executive Editor Joe Keenan interviews David Dancer, chief marketing officer at MedMen. In the wide-ranging conversation, Dancer discusses his varied background in the retail industry and what led him to join a cannabis company, how MedMen is disrupting the product category with what people are calling the "Apple Store…
January 21, 2019 at 4:30 pm
2019 will be an exciting year for retail as the industry responds to corresponding shifts in advertising and marketing technology.
January 21, 2019 at 11:17 am
One key strategy that’s winning the hearts and wallets of today’s youth culture: create a sense of belonging for shoppers.
January 16, 2019 at 2:23 pm
In an interview at this week's National Retail Federation Big Show in New York City, Marjolein Westerbeek, president of Rituals, a Netherlands-based beauty retailer, spoke about the company's partnership with Salesforce and how cloud-based CRM software has helped the cosmetics brand to target and engage customers, particularly on social media, as part of its growth strategy in the…
January 10, 2019 at 12:53 pm
Fifteen years ago, when Nike launched a shoe, every retailer received the same kit that included an end-cap, a pedestal, and a banner to market the shoe. Today, a shoe release is augmented by pre-seeded influencer kits, hyperlocal and immersive in-store experiences, and pop-up events that target social celebrities and fans. This example begs the…
January 10, 2019 at 11:58 am
In its most basic form, a trigger system is a well-thought-through communications or marketing plan that’s in place before you need it.
January 3, 2019 at 12:15 pm
Using the right language has the power to foster long-term connections with customers that keep them returning for more.
January 2, 2019 at 11:38 am
AI is doing wonders to help online retailers establish more sustainable marketing plans. How are businesses applying this technology?
December 17, 2018 at 11:34 am
Due to the season’s unparalleled competition for eyes, interest, and wallets, companies need to modernize their marketing strategies.
December 5, 2018 at 4:06 pm
The holiday shopping season is upon us, which means most retailers are about to see an influx of revenue. According to the National Retail Federation, small and midsized retailers see anywhere from 20 percent to 40 percent of their annual revenue come during the months of November and December. That said, it makes sense that…
