Marketing

Retail marketers have spent the last decade looking to personalization as the primary strategy for bringing shoppers back through their doors, both physical and virtual. With more than 3,000 stores already shutting down this year, it’s never been a bigger priority to understand the customer and what's going to get them to make a purchase.…

Podcast advertising is a great way for brands to reach targeted and highly engaged audiences. The digital media landscape continually expands to allow new options for advertisers, and podcast sponsorship may be the next channel your brand should consider. Many brands are beginning to try these audio ads after podcast analytics from early adopters show…

Influencer marketing is one of the hottest topics for retailers in 2018, and the conversation is sure to extend into 2019. It’s crucial to think about starting an influencer marketing program if you haven’t. And if you already have one, you need to think about how to make it better. Fortunately, you don’t have to do…

With Cambridge Analytica, British Airways, and several other high-profile data breaches making headlines, retailers are (unsurprisingly) starting to reconsider their own customer data policies. But rather than making the mistake of seeing these events as an obstacle, they should see them for what they are: an opportunity. In the last few years, customer experience has…

For customer-centric companies, the death of retail has been greatly exaggerated. While many retail brands are underperforming and facing consistent declines in sales, others are doing well enough to drive an overall increase in store openings. Winners and Losers In reality, we're continuing to see a bifurcation within the retail industry between the haves and…

More than ever, businesses need to deliver personalized experiences that provide customers with real value. In a recent survey of corporate leaders, analyst firm Gartner reported that 81 percent of respondents believe their companies will compete mostly or entirely on customer experience. However, acknowledging that customers today expect personalized experiences and delivering on that expectation…

In this webinar, you’ll learn how to navigate the influencer marketing industry and avoid influencer fraud.

By 2020, millennial spending in the U.S. is projected to reach $1.4 trillion annually, accounting for 30 percent of total retail sales. While the impact of the millennial generation has long been talked about, most retailers have yet to adapt to meet the needs of this increasingly influential audience. Millennials are defined by more than…

Retailers know if they're not thinking about holiday sales now, they're already late to the game. The good news is all hope is not lost. Those who haven’t gotten started with their seasonal plans need to start immediately — and be smart about it. Planning for the days between Black Friday and New Year’s is…

In a session at last week’s Shop.org conference in Las Vegas, Tony Flanery-Rye, senior director of growth analytics for eBay, and Andrea Wasserman, vice president, retail experience at Verizon, discussed how their respective companies are using analytics to help them inform marketing decisions. When asked to describe his role at eBay, Flanery-Rye said he counts…