Marketing
March 3, 2019 at 10:59 am
Within the past year, brands like Williams-Sonoma and Wayfair’s Perigold have introduced access to in-house design experts and 24/7 design concierges for customers who want to furnish their homes. According to a 2018 report from Alliance Data, 43 percent of millennials and baby boomers now expect retailers to offer these conveniences. As a result, more companies are using new technological…
March 1, 2019 at 10:50 am
Gap Inc. yesterday announced plans to create two independent, publicly traded companies: Old Navy and a yet-to-be-named company ("NewCo") that will consist of the Gap brand, Athleta, Banana Republic, Intermix and Hill City. Gap said the spin-off will enable each company to maximize focus and flexibility, align investments and incentives to meet its unique business needs,…
February 21, 2019 at 5:00 pm
In a keynote presentation yesterday at the eTail West conference in Palm Springs, Calif., Greg Revelle, chief marketing officer at Kohl's, discussed the retail chain's initiative to personalize its marketing communications and improve upon the shopping experience for its customers across all channels. Revelle noted that it's an exciting time to be at Kohl's, as…
February 21, 2019 at 2:26 pm
Tennis superstar and businesswoman Serena Williams is joining the board of directors of Silicon Valley-based social commerce platform Poshmark, the company announced Wednesday. “Poshmark is disrupting retail by making shopping and selling social again, and I love working with a company that gives anyone an opportunity to become an entrepreneur,” Williams said in a press release…
February 21, 2019 at 2:06 pm
Personalization is good and cyberstalking is bad. But how can you draw the line to maximize engagement without coming off like a creep?
February 21, 2019 at 1:21 pm
Brands can successfully appeal to Gen Z shoppers by paying attention to their unique preferences and values.
February 12, 2019 at 1:42 pm
In this interactive webinar, retail industry experts will discuss the importance of an effective cross-channel marketing strategy.
February 4, 2019 at 11:00 am
An inside look into how top retailers drive customer engagement across email, mobile and more In this interactive webinar, a pair of retail industry experts will discuss the importance of an effective cross-channel marketing strategy. From identifying why cross-channel marketing is necessary in today’s retail environment, to assessing the risks and rewards of a cross-channel strategy, […]
February 4, 2019 at 9:59 am
Spending resources on the welcome message and the initial subscriber experience really can yield results.
January 31, 2019 at 1:11 pm
After a lot of bad decisions, poor partnerships and failed opportunities, some of the biggest brands we grew up with are no longer standing. For my kids, the toy store is now Target or Rite Aid, not just Toys“R”Us. Yet FAO Schwarz, which was founded in 1862, is still a synonym for toy store for children…
