Marketing
November 7, 2018 at 11:38 am
Angela Hsu, senior vice president of marketing and e-commerce at Lamps Plus, discusses her strategies for using marketing campaigns to generate sales through innovative and personalized digital consumer experiences. Anna Vander Wall: Tell us about your career at Lamps Plus and how your role has evolved. Angela Hsu: I began working at Lamps Plus in…
November 6, 2018 at 11:01 am
As a modern marketer, it's easy to be overwhelmed by the complexities and possibilities of the digital ad landscape. Each platform has its lofty promises of high returns, and some retail marketers get talked into throwing money at media opportunities in hopes that their messages will get them closer to reaching their business goals. Sometimes…
November 5, 2018 at 1:22 pm
Amazon.com said today it would offer free shipping with no purchase minimum this holiday season for the first time. The U.S.-only promotion, effective from Nov. 5, waives the $25 minimum that customers outside Amazon's loyalty club Prime must pay for free shipping for orders that will arrive in time for the Christmas holiday. Amazon cut…
November 2, 2018 at 3:12 pm
If you’re still marketing through Facebook, you’re missing the world’s soon-to-be-largest demographic: Generation Z. The post-millennial youth are an entirely different group than their predecessors, and their buying habits are equally unique. Who Are Gen Z? Generation Z is the next moniker in the progression from Generation X and Generation Y, and roughly refers to…
October 31, 2018 at 11:53 am
For our Inner Circle Q&A this week, the folks at Custora, one of the Women in Retail Leadership Circle: On the Road, San Francisco sponsors, interviewed Renee Lopes Halvorsen, senior director of marketing and e-commerce for Marine Layer, a Custora client. A San Francisco-based company, Marine Layer is known for making “absurdly soft clothes (that are stylish too).”
October 26, 2018 at 2:30 pm
Patagonia is taking a political stand. The outdoor goods and apparel store threw its weight behind two Democratic candidates: Jacky Rosen, who is running for Senate in Nevada, and Senator Jon Tester who is running for re-election in Montana. It's the first time Patagonia has made political endorsements. In a statement on Friday, the company…
October 26, 2018 at 1:06 pm
In an industry with an abundance of product options, stiff competition and seemingly unlimited shopping accessibility, basic email tactics aren't enough to set your brand apart from the rest. This means retailers must do more than simply include customers’ names in marketing emails. This point is evidenced by the fact that more than one in three…
October 25, 2018 at 4:59 pm
Michael Macintyre, vice president of e-commerce and omnichannel strategy at Indochino, delivered a keynote presentation at Total Retail Tech in September. In this clip from Macintyre's presentation, he discusses how the custom men's suit retailer is using digital marketing and an omnichannel strategy to drive customers to its brick-and-mortar stores. You can access Emmons’ entire…
October 24, 2018 at 9:05 am
According to the National Retail Federation, holiday sales increased 5.5 percent across all channels in 2017 — the highest rate in more than a decade — and retail spending shows no signs of slowing down. It’s safe to say it’s never too early to start preparing for the peak rush of customers during the holiday…
October 17, 2018 at 12:46 pm
Have you read a column in the past week, month or year that's void of buzzwords? Probably not. In the age of 5,000-plus choices of what partners, technologies or agencies to choose from, I find it uncanny how the marketplace is fraught with complex ways to explain simple things. Blame it on analysts who define…
