Marketing

Retail strategist Carl Boutet discusses the cultural and technological transformations retailers must make to create personalization and consistency across physical and digital platforms. Here's an exclusive interview I conducted with Carl Boutet. Anna Vander Wall: ​Tell us about your career path and what led you to retail. Carl Boutet: ​My formal retail career path started…

We recently visited some family friends who moved from New York City, where they lived for 35 years, to a village in rural Vermont. Knowing the business that I’m in, my friend complained about how the rugs she bought on SundanceCatalog.com follow her around the internet, as did the dish rack she purchased on Food52.com,…

Join our expert speakers as they discuss why automation is increasingly being viewed as critical in product content management.

Back-to-school (BTS) is a critically important selling period — and an opportunity to connect with shoppers before the holiday season. In a recently completed shopper survey, BRG Retail found consumers consistent in their expectations for BTS shopping, presenting a golden opportunity for retailers to strengthen their connection to customers. In the survey, we asked how…

Good news for retail marketers. A recent study by Yext and Vanson Bourne shows that retailers are more aware than their peers in other industries when it comes to improving their marketing strategies or risking falling behind the competition. The survey revealed that 57 percent of respondents in retail marketing strongly agreed with this sentiment,…

In a panel discussion at the CommerceNext conference in New York City last week, Karen Clark, vice president of marketing communications and partnerships at thredUP, the world's largest online thrift store, and Tom Montgomery, co-founder and chief digital officer at Chubbies, a men's shorts brand, offered insights into how their companies are balancing the brand…

A recent Forbes article declares omnichannel is dead. But for the majority of retailers it’s only just beginning to come to life. Retailers understand the importance of seamless customer interactions. In fact, the majority of respondents in Gartner’s Retail Tech report stated that a unified commerce initiative is a top priority. However, they often fall…

Join us for this session to learn about ways to use data to provide a more customized onboarding experience.

Would you appeal to more consumers if you eliminated a large portion of your inventory? That’s exactly what Petco is doing. Petco announced that as of May 1, 2019, it will be the first major pet food retailer to sell only pet food without artificial ingredients. This bold move puts Petco’s brand ethos at the forefront and appeals…

How are direct-to-consumer (DTC) brands dexterous and competent in marketing trends where incumbents bumble? A few years ago, the marketing trend du jour was content marketing. Dollar Shave Club developed its “Bro talkin’ razors” campaign (not the official title!), creating the rare content marketing that didn’t make you cringe. But Dollar Shave Club was just…