Marketing
July 9, 2019 at 10:13 am
Gone are the days of the traditional path to purchase, where customers followed a linear track, considered a handful of brands, and narrowed choices during an evaluation phase. A plethora of interaction points across smart devices and channels coupled with unprecedented consumer choice has made today’s shopper more empowered than ever — and turned the…
July 8, 2019 at 12:26 pm
Our expert speakers will address how to create a single customer view across multiple channels and data points and much more.
July 8, 2019 at 11:07 am
In episode 203 of Total Retail Talks, Executive Editor Joe Keenan interviews Doug Zarkin, vice president and chief marketing officer at Pearle Vision, a leader in the optical retail category that provides exam and eyewear retail products. Listen in as they discuss Pearle Vision's pivot from being a promotional-driven business to one focused on touting…
June 27, 2019 at 12:38 pm
In a session yesterday at IRCE @ RetailX in Chicago, a panel of retail executives covered a wide range of topics related to the future of the industry, including Amazon.com's growing dominance, driving elusive customer loyalty, and adapting their businesses for shifting customer behaviors. Diana Ganz, co-founder, The Groomsman Suit; Reid Greenberg, president, Vermont's Original…
June 25, 2019 at 11:53 am
Regardless of industry, consumers today are faced with a tremendous number choices when shopping — more commonly becoming known as choice overload. Choice overload is what happens when we're faced with more possibilities than we can clearly or easily comprehend, clouding purchase judgement and often leading to overall frustration. When consumers find they're running into too…
June 13, 2019 at 11:33 am
When it comes to delivering top-notch customer experiences, one size doesn’t fit all. And what motivates one shopper to convert may be completely off-base for another. This isn’t news to retail marketers. They’ve long acknowledged the importance of treating customers like the individuals they are, and delivering cohesive, personalized experiences across touchpoints. It’s important, though,…
June 12, 2019 at 12:06 pm
All retailers want to be the brand their customers can’t live without. But truthfully, customer expectations are a moving target and it’s tough to be on top of every trend, every preference and every new channel that customers are prioritizing. The best way to meet and exceed customer expectations is to anticipate what’s coming next.…
June 5, 2019 at 1:10 pm
Thriving in a niche market may appear challenging on the surface, but when you really dig into marketing strategies, it becomes clear that maybe niche is better for your brand. Ever hear of the "1,000 true fans” concept by Kevin Kelly? It runs along niche marketing lines. The crux of Kelly's argument is this: all…
June 3, 2019 at 1:17 pm
In episode 198 of Total Retail Talks, Executive Editor Joe Keenan speaks with Ken Wincko, vice president of marketing at Barnes & Noble College, a national college and university bookstore operator with over 1,400 physical and virtual stores. They discuss how Barnes & Noble College's mobile app is helping to improve its Gen Z customers’…
June 3, 2019 at 11:44 am
There's pressure for brands to compete on customer experience (CX) in nearly every industry. Retail marketers, in particular, are pressured to meet growing expectations from today’s empowered customer for an experience tailored to their preferences at every stage of their specific journey. For retailers, this change may seem daunting, as companies must update their business…
