Marketing

One key strategy that’s winning the hearts and wallets of today’s youth culture: create a sense of belonging for shoppers.

In an interview at this week's National Retail Federation Big Show in New York City, Marjolein Westerbeek, president of Rituals, a Netherlands-based beauty retailer, spoke about the company's partnership with Salesforce and how cloud-based CRM software has helped the cosmetics brand to target and engage customers, particularly on social media, as part of its growth strategy in the…

Fifteen years ago, when Nike launched a shoe, every retailer received the same kit that included an end-cap, a pedestal, and a banner to market the shoe. Today, a shoe release is augmented by pre-seeded influencer kits, hyperlocal and immersive in-store experiences, and pop-up events that target social celebrities and fans. This example begs the…

In its most basic form, a trigger system is a well-thought-through communications or marketing plan that’s in place before you need it.

Using the right language has the power to foster long-term connections with customers that keep them returning for more.

AI is doing wonders to help online retailers establish more sustainable marketing plans. How are businesses applying this technology?

Due to the season’s unparalleled competition for eyes, interest, and wallets, companies need to modernize their marketing strategies.

The holiday shopping season is upon us, which means most retailers are about to see an influx of revenue. According to the National Retail Federation, small and midsized retailers see anywhere from 20 percent to 40 percent of their annual revenue come during the months of November and December. That said, it makes sense that…

Retailers must employ a mix of targeted marketing campaigns that drive shoppers to both their physical and digital locations.

Understanding the latest trends identified in Kenshoo’s Quarterly Trends Report should prove useful to retail advertisers.