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Marketing
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Tennis superstar and businesswoman Serena Williams is joining the board of directors of Silicon Valley-based social commerce platform Poshmark, the company announced Wednesday. โPoshmark is disrupting retail by making shopping and selling social again, and I love working with a company that gives anyone an opportunity to become an entrepreneur,โ Williams said in a press releaseโฆ
Personalization is good and cyberstalking is bad. But how can you draw the line to maximize engagement without coming off like a creep?
Brands can successfully appeal to Gen Z shoppers by paying attention to their unique preferences and values.
In this interactive webinar, retail industry experts will discuss the importance of an effective cross-channel marketing strategy.
An inside look into how top retailers drive customer engagement across email, mobile and more In this interactive webinar, a pair of retail industry experts will discuss the importance of an effective cross-channel marketing strategy. From identifying why cross-channel marketing is necessary in todayโs retail environment, to assessing the risks and rewards of a cross-channel strategy, [โฆ]
Spending resources on the welcome message and the initial subscriber experience really can yield results.
After a lot of bad decisions, poor partnerships and failed opportunities, some of the biggest brands we grew up with are no longer standing. For my kids, the toy store is now Target or Rite Aid, not just ToysโRโUs. Yet FAO Schwarz, which was founded in 1862, is still a synonym for toy store for childrenโฆ
Kohlโs announced a strategic collaboration with WW โ the new Weight Watchers, a global wellness company โ to bring together both companiesโ shared passion to empower families and communities to live healthier lives. Kohlโs and WW will pilot several health and wellness offerings throughout 2019 to help customers and Kohlโs associates on their wellness journeys, including the debutโฆ
In episode 180 of Total Retail Talks, Executive Editor Joe Keenan interviews David Dancer, chief marketing officer at MedMen. In the wide-ranging conversation, Dancer discusses his varied background in the retail industry and what led him to join a cannabis company, how MedMen is disrupting the product category with what people are calling the "Apple Storeโฆ
2019 will be an exciting year for retail as the industry responds to corresponding shifts in advertising and marketing technology.