Marketing
October 28, 2019 at 1:43 pm
In episode 219 of Total Retail Talks, Executive Editor Joe Keenan interviews Jason Schott, chief operating officer of Schott NYC, a manufacturer and retailer of premium outdoor clothing, including leather jackets, motorcycle apparel, and other clothing and accessories. Listen in as Schott discusses the brand's use of local social advertising to support its brick-and-mortar stores…
October 21, 2019 at 11:27 am
In episode 218 of Total Retail Talks, Executive Editor Joe Keenan interviews Matt Carrington, vice president, growth marketing at Framebridge, a retailer of customer picture and art framing products. Listen in as Carrington discusses Framebridge's use of linear TV and how it fits into the brand's overall marketing strategy. He shares how Framebridge has grown over…
October 7, 2019 at 10:43 am
Let’s take a moment to think about all the push notifications you received on your phone today. When you woke up this morning, your social media apps most likely alerted you of someone’s birthday, an exclusive one-day sale at your favorite retailer, or breaking news trending on your news feed. As you’re scrolling, you receive…
September 23, 2019 at 12:13 pm
In episode 214 of Total Retail Talks, Executive Editor Joe Keenan interviews Emma Crepeau, vice president of performance marketing at Sweaty Betty, a London-based women's activewear retailer. Listen in as Crepeau discusses what customer centricity means to Sweaty Betty; how the retailer is expanding from brick-and-mortar into digital channels; and how the brand ethos impacts product,…
September 19, 2019 at 12:17 pm
What is the greatest coffee secret at Starbucks you never knew? Simple answer: a cup of coffee from its Clover machine. I will get to the sales and marketing point of this blog post in a moment. But first let’s talk about a subject most of us love: coffee! If you've never had a "Clover," you're…
September 17, 2019 at 10:45 am
We’ve all heard the advice: meet customers where they are. But what does that actually mean for modern marketers? Years ago, this strategy was fairly easy to execute as brands could focus on a handful of channels (e.g., billboards and direct mail) and retain loyal customers. Today, the marketing landscape is far more complex. Customers…
September 12, 2019 at 1:59 pm
Last month, Foot Locker announced the launch of its “We Live Sneakers” digital campaign, celebrating the launch of the athletic brand's exclusive “Evolution of the Swoosh” footwear and apparel collection. Foot Locker and Nike have been at the forefront of the growth of sneaker culture, enabling self-expression and a sense of belonging from youth to adulthood. In an exclusive…
September 11, 2019 at 11:55 am
It’s that time again. New outfits, new class schedules. Time to pack backpacks and lunchbags. The lucrative back-to-school season ramps up quickly, and with every passing year, making smart choices in ad buys is increasingly crucial. With more distractions than ever, how can brands stand out with a compelling value proposition that drives impressions and…
September 10, 2019 at 11:18 am
Most business leaders want to run an enterprise that's truly “great.” Some are satisfied with running a “good” business, and in many circumstances there's nothing wrong with that. Over the long haul however, there’s a problem with just being “good.” As the venerable Jim Collins has researched and proven, all businesses over time break one…
September 9, 2019 at 2:47 pm
It may seem that the back-to-school season is only relevant to parents, teachers, and retailers that specialize in classroom essentials, but that’s not necessarily true. When back-to-school shopping is anticipated to generate $80.7 billion in sales, it would be wise for all retail marketers to adjust their e-commerce strategy for the fall. Here are a few…
