Marketing

A question we hear frequently from clients is: “How do I become a digital Genius?” In our research, Genius brands represent the leaders in digital media, e-commerce, product innovation, and organizational structure. For the majority of brands and retailers, particularly those that fall into the “Average” or “Challenged” categories from a digital performance standpoint, the…

In episode 190 of Total Retail Talks, Executive Editor Joe Keenan interviews Erik Lautier, chief marketing officer and chief digital officer at Francesca’s, a national fashion and accessories boutique. Listen in as they discuss how Francesca’s identifies a singe view of the customer across many channels, the brand’s partnership with customer data platform AgilOne, and the emerging…

Many retail brands assume that social media is the future of online marketing, and that marketing via email is a dead end. However, this assumption couldn't be further from the truth! Even in the age of social media, email marketing campaigns are still generating results. In fact, here are some stats to prove it: 73…

During the 2018 holiday season, retailers saw stellar e-commerce year-over-year growth of over 15 percent. This upward trend was seen across retail categories, desktop and mobile. Average order values also indicated that even though shoppers took advantage of sale items, they spent their savings and then some on additional items. Of course, some retailers didn't…

Applications for machine learning (ML) and artificial intelligence (AI) are growing exponentially with the data that supports them. In 2019, more and more retailers will be adapting these solutions as another means of differentiation, gaining more insights into their customers, their journeys and overall experiences. The ability to both develop the right solution and measure…

Millennials are a unique segment of the consumer marketplace. They do things differently than the generations that precede them and aren’t afraid to make their opinions known (and often very loudly). In particular, businesses are learning that millennials are extremely price sensitive. The Millennial Psyche According to data gathered and published in an IRI survey,…

In this webinar, we’ll address the parts of the product content process your business should consider optimizing and much more.

As brand marketers, we often believe we’ve seen the apex of new and unique ways to reach consumers as well as the levels of personalization a product can offer. As a brand marketer and digital strategist at Mars for eight years before joining Salsify, I’ve seen the struggle to maintain brand identity and relevance firsthand.…

Once considered a complement to digital marketing portfolios, influencer marketing has morphed from a nice-to-have into a must-have. At inception, influencer marketing success relied entirely on vanity metrics. Big brands would reach out to influencers (primarily celebrities at the time), hand over big money, and hope to see their needle move — a model akin…

Amazon.com recently tested a feature in its mobile app that showed products on other sellers’ product pages for lower-priced items, often from Amazon's own private labels, according to a report by The Wall Street Journal. For example, if someone was searching for AAA batteries on Amazon and got a sponsored link for Energizer, they would click on the…