Marketing

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Every business website has the challenge of converting its visitors. On average, a whopping 97 percent of website traffic remains unknown, and unconverted. Marketers respond to that challenge by using digital retargeting to stay in front of visitors, but the cold hard facts are that 30 percent of devices have ad-blocker software (and that rate…

The point of the broad-based California Consumer Privacy Act of 2018 (CCPA), signed by California Governor Jerry Brown in June, is to protect consumer data. For retailers wondering if the CCPA will impact their business, time is limited to figure out if and how. If you're a retailer selling products online and already compliant with the General Data…

Making offers. Those finnicky little things marketers do in order to generate an order. Free this, bogo that, buy now and we will back up a semi-truck with all kind of freemiums to your home or office. All kidding aside, the offer you make is designed for one purpose: to reduce the friction between “should I…

Abercrombie & Fitch is helping consumers unlock the wondrous possibilities of a long weekend getaway through a curated and immersive holiday shopping experience inspired by the brand’s ongoing campaign and digital content series, Do 96 Hours In. The “Do 96 Hours In” retail pop-up events spotlight packing essentials hand-selected for two markets, Los Angeles and…

There’s no understating the impact that small computer in your pocket has made on retail. But governmental bodies are starting to reckon with it. Starting January 2020, California will enact the California Consumer Privacy Act (CCPA). CCPA follows in the footsteps of the European Union’s General Data Protection Regulation (GDPR) and precedes the Brazilian Data…

Fifty percent of total U.S. e-commerce. One hundred million subscribers. Five hundred individual grocery stores. Its own distribution networks. Dare we talk about drones? For most, if not all U.S. retailers, Amazon.com represents a threat to the future retail landscape. But how long can its lead last? Amazon may command the current e-commerce marketplace, but…

The weather outside may be getting chilly, but the busiest retail season of the year is heating up. Holiday spend is on the rise, up 2 percent year-over-year, according to Cardlytics’ new data on holiday spending trends. While retailers have an opportunity to capture more holiday revenue this year, the competition will still be fierce,…

As consumers in North America get ready for the holiday shopping season, retail marketing teams are preparing for a huge wave of shopping intent and the increase of free time that comes with the holiday season. With e-commerce spend between Thanksgiving and Christmas forecast to hit $142 billion in the U.S. this year, the holidays…

Whether you anxiously wait all year or dread the first sign of festive decorations, it’s inevitable: the holiday season is approaching and with it, the shopping rush. As consumer preferences and behaviors continue to evolve, brands and retailers need to work harder to keep up — constantly adapting marketing strategies to win over shoppers. So,…