Marketing
When compared with previous years, the 2019 holiday shopping season has six less days between Thanksgiving and Christmas. What does this mean for retailers? Does less time for shopping translate to stagnating sales? To find out, we did an analysis of holiday trends dating back to 2013, the last time Thanksgiving was so late onโฆ
It was as if Robert Kraft and the Rooney family both sold the Patriots and Steelers on the same day. That was the impact felt in the sports apparel and performance wear industry last month when both Nike and Under Armour โ industry leaders if not the two companies that created the space altogether โโฆ
In episode 221 of Total Retail Talks, Executive Editor Joe Keenan interviews Nizzi Renaud, chief marketing officer at Zazzle, an online marketplace that allows designers and customers to create their own products with independent manufacturers. Listen in as Renaud discusses the unique ecosystem of Zazzle's marketplace, how its custom products are manufactured, and the wideโฆ
Marketers may not consider customer data platforms (CDPs) as being key drivers of the return on investment of holiday season campaigns, but thatโs exactly the role CDPs can and do play in an increasingly complex omnichannel retail landscape. Because CDPs provide a cleansed, de-duped and unified view of every customer profile, these platforms are theโฆ
Marketers are still learning to connect with Gen Z, so we tend to default to how we approach millennials. However, these millennial strategies will likely miss the mark with the emerging Gen Z cohort. These digital natives are constantly connected to their mobile device and use it for almost all brand interactions. The majority ofโฆ
VOLT Lighting is an outdoor lighting retailer specializing in factory-direct, professional-grade landscape lighting. The company advertises on Google, Bing, and Amazon.com, along with Facebook and trade publications. With bandwidth at a premium, VOLT Lighting sought a partner with a multichannel marketing solution that could ease day-to-day operations and improve performance. VOLT Lighting partnered with Sidecarโฆ
In episode 219 of Total Retail Talks, Executive Editor Joe Keenan interviews Jason Schott, chief operating officer of Schott NYC, a manufacturer and retailer of premium outdoor clothing, including leather jackets, motorcycle apparel, and other clothing and accessories. Listen in as Schott discusses the brand's use of local social advertising to support its brick-and-mortar storesโฆ
In episode 218 of Total Retail Talks, Executive Editor Joe Keenan interviews Matt Carrington, vice president, growth marketing at Framebridge, a retailer of customer picture and art framing products. Listen in as Carrington discusses Framebridge's use of linear TV and how it fits into the brand's overall marketing strategy. He shares how Framebridge has grown overโฆ
Letโs take a moment to think about all the push notifications you received on your phone today. When you woke up this morning, your social media apps most likely alerted you of someoneโs birthday, an exclusive one-day sale at your favorite retailer, or breaking news trending on your news feed. As youโre scrolling, you receiveโฆ
In episode 214 of Total Retail Talks, Executive Editor Joe Keenan interviews Emma Crepeau, vice president of performance marketing at Sweaty Betty, a London-based women's activewear retailer. Listen in as Crepeau discusses what customer centricity means to Sweaty Betty; how the retailer is expanding from brick-and-mortar into digital channels; and how the brand ethos impacts product,โฆ