Marketing

In this webinar, we’ll walk through how Planet Blue leverages an omnichannel view of the customer.

In this episode of Retail Right Now, Total Retail's Joe Keenan and Kristina Stidham discuss an article recently published on Total Retail titled, “Retailers: Are Your COVID-19-Related Communications Effective? Here’s How to Tell,” authored by John Landsman, manager of research analytics at SparkPost. The article discusses how during this time of crisis retailers are in…

Women in Retail Leadership Circle (WIRLC) recently held five Virtual Lounge sessions on Facebook Live with industry experts to learn more about how organizations and leaders are evolving their communication strategies and business operations in light of the COVID-19 global pandemic. During one of the sessions, WIRLC Co-Founder Melissa Campanelli chatted with WIRLC Board Member Emily Culp, CEO of Cover FX, about the makeup and skincare brand's communications strategy during the health crisis.

In this video, Editor-in-Chief Joe Keenan interviews Adam Saraceno, chief marketing officer at Peak Design, a retailer of high-quality travel and photography bags and photography equipment. Saraceno discusses how Peak Design is adapting to the economic downturn brought on by the COVID-19 outbreak, the brand's communication strategy with customers in a time of crisis, and how…

Across the global economy, every individual is being rocked by the impact of COVID-19. As the U.S. federal government weighs stimulus packages, retailers are highly focused on making decisions regarding employee and customer safety, store closures, brand communication, and improving efficiency of all marketing channels. In uncertain times, one of the few things we can…

The year is 1962, in (probably) rainy Seattle, during the World’s Fair. Attendees marvel at the newly built, and now iconic, Space Needle, while learning about Boeing Aerospace Company — headquartered in Seattle — and the technology fueling the Space Race with the former Soviet Union. Then, after turning a corner, the Shoebox catches a…

Most marketing and sales teams view consumer behavior as a difficult puzzle that can never be completely solved. While they understand the basics behind influencing conversions (like offering enticing sales and promotions), there's a whole lot more to encouraging consumers to complete certain actions — apart from badgering them with advertisements. Consumers are smarter than…

In episode 238 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Gail Buffington, vice president of marketing and analytics at Soft Surroundings, a women's apparel, shoes and accessories retailer. Listen in as Buffington discusses Soft Surrounding's brand history as a cataloger, its expansion into brick-and-mortar retail, and her career at the company. She shares how Soft…

On Jan. 1, 2020, the world as marketers in the United States previously knew it changed drastically. The California Consumer Privacy Act (CCPA) went live, and with it significant restrictions were suddenly placed on marketers and marketing technology vendors, specifically those that collect, use and/or sell consumer data. The road to gathering marketing data suddenly…

For D-to-C brands entering the market, it’s easy to rely on third-party platforms like Amazon.com, Google, Facebook, and Instagram for easy access to millions of ready-to-shop consumers.  However, with this strategy, brands can quickly find themselves stuck in a perpetual state of customer acquisition, facing constantly rising costs, pricing pressure, and less frequent repeat purchases…