Marketing

Abercrombie & Fitch is helping consumers unlock the wondrous possibilities of a long weekend getaway through a curated and immersive holiday shopping experience inspired by the brand’s ongoing campaign and digital content series, Do 96 Hours In. The “Do 96 Hours In” retail pop-up events spotlight packing essentials hand-selected for two markets, Los Angeles and…

There’s no understating the impact that small computer in your pocket has made on retail. But governmental bodies are starting to reckon with it. Starting January 2020, California will enact the California Consumer Privacy Act (CCPA). CCPA follows in the footsteps of the European Union’s General Data Protection Regulation (GDPR) and precedes the Brazilian Data…

Fifty percent of total U.S. e-commerce. One hundred million subscribers. Five hundred individual grocery stores. Its own distribution networks. Dare we talk about drones? For most, if not all U.S. retailers, Amazon.com represents a threat to the future retail landscape. But how long can its lead last? Amazon may command the current e-commerce marketplace, but…

The weather outside may be getting chilly, but the busiest retail season of the year is heating up. Holiday spend is on the rise, up 2 percent year-over-year, according to Cardlytics’ new data on holiday spending trends. While retailers have an opportunity to capture more holiday revenue this year, the competition will still be fierce,…

As consumers in North America get ready for the holiday shopping season, retail marketing teams are preparing for a huge wave of shopping intent and the increase of free time that comes with the holiday season. With e-commerce spend between Thanksgiving and Christmas forecast to hit $142 billion in the U.S. this year, the holidays…

Whether you anxiously wait all year or dread the first sign of festive decorations, it’s inevitable: the holiday season is approaching and with it, the shopping rush. As consumer preferences and behaviors continue to evolve, brands and retailers need to work harder to keep up — constantly adapting marketing strategies to win over shoppers. So,…

There’s a reason why the shopping season after Nov. 1 feels like the Super Bowl of retailing. According to industry data, almost half of all retailers’ sales occur between Nov. 1 and Dec. 31. The newest forecast from eMarketer predicts U.S. retail sales for the 2019 holiday season will climb 3.8 percent to $1.008 trillion, with…

In episode 223 of Total Retail Talks, Executive Editor Joe Keenan interviews Jennifer Palerino, head of digital marketing at Kroger, one of the world’s largest retailers operating two dozen banners in nearly 2,800 stores across the U.S. Palerino discusses Kroger's discount vitamins and health foods brand Vitacost, and how the brand is using data to improve its…

Do you truly enjoy shopping? In my experience, fewer than half the people I ask answer this question with a “yes.” Contrast this to how it feels to have made a truly meaningful purchase. The kind of purchase that feels personal and special, whether you’re buying it for yourself or as a gift for someone…

A recent report predicts that spending on artificial intelligence (AI) in retail will reach $7.3 billion by 2022, with 30 percent of it being allocated toward marketing automation. AI marketing has been disruptive in the retail industry by providing countless benefits to retailers of all sizes, from Fortune 500 companies to small e-commerce shops. These…