Marketing
January 19, 2020 at 7:24 pm
Online shopping’s share of the retail market has been growing ever since Amazon.com and eBay first came on the scene more than two decades ago. The astonishingly fast worldwide adoption of mobile devices created another e-commerce portal, allowing people to make purchases using their phones from anywhere with a connection. Retail branded apps and the…
January 15, 2020 at 9:36 am
The notion that millennials are harbingers of the retail apocalypse is, in fact, a myth. New data from Accenture quashes this misconception, having found 82 percent of millennials prefer shopping in brick-and-mortar stores. The fact that millennials haven’t simply abandoned brick-and-mortar retail in favor of online shopping is a testament to the power of a smart, unified…
January 10, 2020 at 11:14 am
Artificial intelligence (AI) is a hot topic and many marketers have high expectations for the technology. There are lofty predictions for AI in the future, however, there are already a lot of applications for the technology within marketing automation that retailers have yet to take advantage of. What does it look like in practice?
January 9, 2020 at 12:17 pm
The advertising industry is undergoing rapid change, and buckle your seatbelts, retail is next. The new era of advertising is called “programmatic,” which simply means the work done by yesterday’s ad agencies and media buying firms is now done by computers. We’re entering the programmatic era of retail, and the survivors will be masters of…
January 6, 2020 at 10:58 am
2020 is the year we all envisioned we would be driving flying cars, riding hover boards and walking around with smart contact lenses, all while communicating with our virtual personal assistant. Well … we’re still stuck in traffic, virtual reality is still a gimmick, and Alexa truly can tell the weather, play the music you…
January 6, 2020 at 9:58 am
In episode 228 of Total Retail Talks, Executive Editor Joe Keenan interviews Marcus Wilson, co-founder of NOBULL, a footwear, apparel and accessory brand for people who train hard and don't believe in excuses. Wilson discusses NOBULL's story, including its expansion into physical retail and its organic growth into various areas of the training market. He…
January 3, 2020 at 12:29 pm
Join us to learn about modernizing the way you communicate to bridge the experiential gap, turning web traffic into foot traffic.
December 23, 2019 at 11:45 am
Every business website has the challenge of converting its visitors. On average, a whopping 97 percent of website traffic remains unknown, and unconverted. Marketers respond to that challenge by using digital retargeting to stay in front of visitors, but the cold hard facts are that 30 percent of devices have ad-blocker software (and that rate…
December 19, 2019 at 9:01 am
The point of the broad-based California Consumer Privacy Act of 2018 (CCPA), signed by California Governor Jerry Brown in June, is to protect consumer data. For retailers wondering if the CCPA will impact their business, time is limited to figure out if and how. If you're a retailer selling products online and already compliant with the General Data…
December 12, 2019 at 2:04 pm
Making offers. Those finnicky little things marketers do in order to generate an order. Free this, bogo that, buy now and we will back up a semi-truck with all kind of freemiums to your home or office. All kidding aside, the offer you make is designed for one purpose: to reduce the friction between “should I…
