August 8, 2019 at 12:00 pm
Join our expert speakers as they discuss why automation is increasingly being viewed as critical in product content management.
Marketing
August 8, 2019 at 10:23 am
Back-to-school (BTS) is a critically important selling period — and an opportunity to connect with shoppers before the holiday season. In a recently completed shopper survey, BRG Retail found consumers consistent in their expectations for BTS shopping, presenting a golden opportunity for retailers to strengthen their connection to customers. In the survey, we asked how…
August 7, 2019 at 11:13 am
Good news for retail marketers. A recent study by Yext and Vanson Bourne shows that retailers are more aware than their peers in other industries when it comes to improving their marketing strategies or risking falling behind the competition. The survey revealed that 57 percent of respondents in retail marketing strongly agreed with this sentiment,…
August 5, 2019 at 11:35 am
In a panel discussion at the CommerceNext conference in New York City last week, Karen Clark, vice president of marketing communications and partnerships at thredUP, the world's largest online thrift store, and Tom Montgomery, co-founder and chief digital officer at Chubbies, a men's shorts brand, offered insights into how their companies are balancing the brand…
July 23, 2019 at 11:04 am
A recent Forbes article declares omnichannel is dead. But for the majority of retailers it’s only just beginning to come to life. Retailers understand the importance of seamless customer interactions. In fact, the majority of respondents in Gartner’s Retail Tech report stated that a unified commerce initiative is a top priority. However, they often fall…
July 18, 2019 at 11:50 am
Join us for this session to learn about ways to use data to provide a more customized onboarding experience.
July 16, 2019 at 12:07 pm
Would you appeal to more consumers if you eliminated a large portion of your inventory? That’s exactly what Petco is doing. Petco announced that as of May 1, 2019, it will be the first major pet food retailer to sell only pet food without artificial ingredients. This bold move puts Petco’s brand ethos at the forefront and appeals…
July 16, 2019 at 11:26 am
How are direct-to-consumer (DTC) brands dexterous and competent in marketing trends where incumbents bumble? A few years ago, the marketing trend du jour was content marketing. Dollar Shave Club developed its “Bro talkin’ razors” campaign (not the official title!), creating the rare content marketing that didn’t make you cringe. But Dollar Shave Club was just…
July 15, 2019 at 11:06 am
School’s out for summer, which means now is the time for retailers to be formulating their strategies for connecting with back-to-school shoppers. With such a huge sales opportunity at hand, marketers can’t afford to rely on the same tired tactics. Back-to-school (BTS) shopping is a $82.8 billion market, second behind the holiday season, making this…
July 12, 2019 at 11:03 am
Legacy brands carry legacies for a reason. They have the history, heritage and name recognition associated with brand longevity, but sometimes all those years of experience can be a hindrance rather than a help when it comes to re-evaluating tactics to attract a new audience. This is where studying the strategies of direct-to-consumer (D-to-C) brands…
