Marketing
February 20, 2020 at 12:55 pm
In the last decade, the word “personalization” has become a staple in all digital marketers’ dictionaries, especially those in retail organizations. But when it comes to truly implementing personalized strategies, most marketers don’t have a real sense of what consumers desire. To answer this question, we surveyed 900 U.S. consumers aged 18-64 to gauge their…
February 19, 2020 at 2:02 pm
Marketing is crucial for many reasons, but perhaps most importantly because it helps businesses and brands create and maintain relationships with their audiences. Creating an effective marketing strategy isn't an easy solution for companies’ problems, as it requires continuous testing and brainstorming that's always evolving in order to make a positive impact on a business. This…
February 18, 2020 at 11:57 am
Across the franchise brands I’ve worked worked with in the retail, QSR, fintech, and automotive industries throughout my nearly 20-year marketing career, one hot-button issue seems to rise above the rest. Equal opportunity marketing — or better expressed by franchisees, “How are my marketing dollars specifically helping my store?!" Inevitably, when individual marketing contributions are…
February 17, 2020 at 10:17 am
Although grocery shoppers haven’t fully embraced transacting online, digital still plays a major role in informing their purchase decisions. A study from Deloitte found that 80 percent of shoppers have used a digital device to browse or research grocery products. To align with consumers’ preferences for digital, marketers are converting their print mailers into digital…
February 17, 2020 at 9:59 am
Optimizing the customer journey regularly tops the list of priorities for retailers, and it seems like 2019 was the year that those efforts started to pay off. The second annual State of Customer Journey Optimization (CJO) report from Yieldify reveals a step-change from 2018: where only 62 percent of marketers were satisfied with their optimization of…
February 14, 2020 at 12:41 pm
In this video, Total Retail's Kristina Stidham and Ashley Chiaradio celebrate the 100th episode of Retail Right Now! Each week for the past 100 weeks, we’ve brought you the latest news, top industry trends, and more to keep you up-to-date with what’s happening in retail right now. To celebrate, we’re going to get you up-to-date with…
February 11, 2020 at 1:55 pm
Amazon.com's record-breaking 2019 Prime Day and holiday season reflect an increasing consumer preference for shopping on the marketplace, as well as a growing opportunity for brands to reach millions of additional shoppers. The above scenario sounds like third-party seller bliss, but there’s trouble in paradise. As nearly 3 million sellers crowd the marketplace, the costs…
February 10, 2020 at 12:07 pm
In episode 233 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Jan-Willem Driessen, former vice president of global marketing and direct-to-consumer at Black Diamond Equipment, a global retailer specializing in climbing, hiking and skiing apparel and equipment. Listen in as Driessen discusses Black Diamond Equipment's growing direct-to-consumer business, its transition away from being a primarily wholesale brand, and why the brand is changing its focus to D-to-C.
February 10, 2020 at 11:38 am
With less time between Thanksgiving and Christmas, and growing consumer expectations, the busiest season for retailers and shoppers continued to evolve in 2019 as the battle for consumers’ attention and dollars was as competitive as ever. Alliance Data’s Holiday Hindsight research and holiday retail data showed the importance of customer connections, convenience and channels, promotions,…
February 7, 2020 at 11:52 am
As a consumer and experience designer, the future of retail is exciting to think about. We’re living in an economy where experience and convenience are driving innovation across the entire customer experience. Almost daily we see old models making way for the new. For some brands — i.e., those that aren’t actively working to keep…
