Marketing
November 8, 2019 at 10:23 am
Marketers may not consider customer data platforms (CDPs) as being key drivers of the return on investment of holiday season campaigns, but that’s exactly the role CDPs can and do play in an increasingly complex omnichannel retail landscape. Because CDPs provide a cleansed, de-duped and unified view of every customer profile, these platforms are the…
November 6, 2019 at 4:00 pm
Marketers are still learning to connect with Gen Z, so we tend to default to how we approach millennials. However, these millennial strategies will likely miss the mark with the emerging Gen Z cohort. These digital natives are constantly connected to their mobile device and use it for almost all brand interactions. The majority of…
October 30, 2019 at 2:56 pm
VOLT Lighting is an outdoor lighting retailer specializing in factory-direct, professional-grade landscape lighting. The company advertises on Google, Bing, and Amazon.com, along with Facebook and trade publications. With bandwidth at a premium, VOLT Lighting sought a partner with a multichannel marketing solution that could ease day-to-day operations and improve performance. VOLT Lighting partnered with Sidecar…
October 28, 2019 at 1:43 pm
In episode 219 of Total Retail Talks, Executive Editor Joe Keenan interviews Jason Schott, chief operating officer of Schott NYC, a manufacturer and retailer of premium outdoor clothing, including leather jackets, motorcycle apparel, and other clothing and accessories. Listen in as Schott discusses the brand's use of local social advertising to support its brick-and-mortar stores…
October 21, 2019 at 11:27 am
In episode 218 of Total Retail Talks, Executive Editor Joe Keenan interviews Matt Carrington, vice president, growth marketing at Framebridge, a retailer of customer picture and art framing products. Listen in as Carrington discusses Framebridge's use of linear TV and how it fits into the brand's overall marketing strategy. He shares how Framebridge has grown over…
October 7, 2019 at 10:43 am
Let’s take a moment to think about all the push notifications you received on your phone today. When you woke up this morning, your social media apps most likely alerted you of someone’s birthday, an exclusive one-day sale at your favorite retailer, or breaking news trending on your news feed. As you’re scrolling, you receive…
September 23, 2019 at 12:13 pm
In episode 214 of Total Retail Talks, Executive Editor Joe Keenan interviews Emma Crepeau, vice president of performance marketing at Sweaty Betty, a London-based women's activewear retailer. Listen in as Crepeau discusses what customer centricity means to Sweaty Betty; how the retailer is expanding from brick-and-mortar into digital channels; and how the brand ethos impacts product,…
September 19, 2019 at 12:17 pm
What is the greatest coffee secret at Starbucks you never knew? Simple answer: a cup of coffee from its Clover machine. I will get to the sales and marketing point of this blog post in a moment. But first let’s talk about a subject most of us love: coffee! If you've never had a "Clover," you're…
September 17, 2019 at 10:45 am
We’ve all heard the advice: meet customers where they are. But what does that actually mean for modern marketers? Years ago, this strategy was fairly easy to execute as brands could focus on a handful of channels (e.g., billboards and direct mail) and retain loyal customers. Today, the marketing landscape is far more complex. Customers…
September 12, 2019 at 1:59 pm
Last month, Foot Locker announced the launch of its “We Live Sneakers” digital campaign, celebrating the launch of the athletic brand's exclusive “Evolution of the Swoosh” footwear and apparel collection. Foot Locker and Nike have been at the forefront of the growth of sneaker culture, enabling self-expression and a sense of belonging from youth to adulthood. In an exclusive…
