Marketing

In the “retailpocalypse” — i.e., the age of mass closings of brick-and-mortar retail stores falling to new online competition — brands live and die by their ability to communicate a strong purpose that resonates with their core customer base. In the absence of abundant sales leads, companies must instead bolster long-term relationships with customers. This…

Feeling like every day is a scene out of a made-for-Netflix action movie? Same here. Everyone's looking for the best way forward through uncertainty, confusion, and conflicting reports. The good news is that retailers can take positive actions now to get ahead of rapidly changing business conditions and come out swinging when this pandemic eases…

There's no way around it: times are tough for retailers and direct-to-consumer (D-to-C) brands as they absorb the shock of COVID-19 on their businesses. However, the sudden upheaval is also bringing out the best from leaders in our industry, as they craft proactive strategies for survival, recovery, and future growth. To that end, we’ve put…

Digital and e-commerce marketers are rethinking their plans as the coronavirus continues to impact the retail industry. Here are 20 positive steps we’re seeing retail marketers take to work through the current volatility and prepare for the post-COVID-19 environment. These tactics come into play for marketing overall, as well as for paid campaigns on search,…

Retailers of all sizes are feeling the impact of the coronavirus. With the situation changing daily, there's understandably a lot of uncertainty. However, digital marketers need to create a response plan for navigating the current landscape. By creating immediate, short- and long-term response plans, capturing loyalty, and updating ads across channels, retailers can achieve success…

The past few weeks have been filled with global uncertainty, and the retail industry has been heavily impacted since the national state of emergency was declared on March 13. Despite the recent industry turmoil, Listrak data from the two weeks following the declaration shows that overall e-commerce sales have jumped 31 percent year-over-year, demonstrating a…

Sigh, the old days when your only problem was the retail apocalypse. The coronavirus will be far more challenging to retailers, at exponentially faster speed. If you’re like me, you’re probably sick of hearing about infection rates and mortality. Let’s focus on what comes next, and what I would do if I were in your…

Here's an update to my last post about marketing automation in a time of crisis: Some of you have made adjustments to your automated emails and funnel-triggered messages, but frankly many have not. For example, Ruby Tuesday offered me a dine in buy one, get one (BOGO) offer. (To the restaurant chain's credit, I was…

The questions that keep multilocation retail marketing executives up at night have evolved alongside the number of new technologies and marketing channels used to reach consumers. One of the biggest struggles is how to best execute highly targeted marketing campaigns to customers across hundreds or thousands of very unique communities where the brand’s retail locations…

In this webinar, we’ll walk through how Planet Blue leverages an omnichannel view of the customer.