Marketing
December 4, 2019 at 11:36 am
The weather outside may be getting chilly, but the busiest retail season of the year is heating up. Holiday spend is on the rise, up 2 percent year-over-year, according to Cardlytics’ new data on holiday spending trends. While retailers have an opportunity to capture more holiday revenue this year, the competition will still be fierce,…
November 27, 2019 at 11:33 am
As consumers in North America get ready for the holiday shopping season, retail marketing teams are preparing for a huge wave of shopping intent and the increase of free time that comes with the holiday season. With e-commerce spend between Thanksgiving and Christmas forecast to hit $142 billion in the U.S. this year, the holidays…
November 26, 2019 at 10:47 am
Whether you anxiously wait all year or dread the first sign of festive decorations, it’s inevitable: the holiday season is approaching and with it, the shopping rush. As consumer preferences and behaviors continue to evolve, brands and retailers need to work harder to keep up — constantly adapting marketing strategies to win over shoppers. So,…
November 25, 2019 at 12:36 pm
There’s a reason why the shopping season after Nov. 1 feels like the Super Bowl of retailing. According to industry data, almost half of all retailers’ sales occur between Nov. 1 and Dec. 31. The newest forecast from eMarketer predicts U.S. retail sales for the 2019 holiday season will climb 3.8 percent to $1.008 trillion, with…
November 25, 2019 at 12:17 pm
In episode 223 of Total Retail Talks, Executive Editor Joe Keenan interviews Jennifer Palerino, head of digital marketing at Kroger, one of the world’s largest retailers operating two dozen banners in nearly 2,800 stores across the U.S. Palerino discusses Kroger's discount vitamins and health foods brand Vitacost, and how the brand is using data to improve its…
November 22, 2019 at 10:27 am
Do you truly enjoy shopping? In my experience, fewer than half the people I ask answer this question with a “yes.” Contrast this to how it feels to have made a truly meaningful purchase. The kind of purchase that feels personal and special, whether you’re buying it for yourself or as a gift for someone…
November 21, 2019 at 9:58 am
A recent report predicts that spending on artificial intelligence (AI) in retail will reach $7.3 billion by 2022, with 30 percent of it being allocated toward marketing automation. AI marketing has been disruptive in the retail industry by providing countless benefits to retailers of all sizes, from Fortune 500 companies to small e-commerce shops. These…
November 13, 2019 at 12:27 pm
When compared with previous years, the 2019 holiday shopping season has six less days between Thanksgiving and Christmas. What does this mean for retailers? Does less time for shopping translate to stagnating sales? To find out, we did an analysis of holiday trends dating back to 2013, the last time Thanksgiving was so late on…
November 12, 2019 at 2:34 pm
It was as if Robert Kraft and the Rooney family both sold the Patriots and Steelers on the same day. That was the impact felt in the sports apparel and performance wear industry last month when both Nike and Under Armour — industry leaders if not the two companies that created the space altogether —…
November 11, 2019 at 11:46 am
In episode 221 of Total Retail Talks, Executive Editor Joe Keenan interviews Nizzi Renaud, chief marketing officer at Zazzle, an online marketplace that allows designers and customers to create their own products with independent manufacturers. Listen in as Renaud discusses the unique ecosystem of Zazzle's marketplace, how its custom products are manufactured, and the wide…
