Marketing

There’s no denying the Amazon Marketplace has completely changed the way brands do business with consumers. Close to 70 percent of all online shoppers now begin their product search on Amazon.com, even if they don’t think they will make a purchase on the site. With more than 20 million individuals logging into Amazon every month in…

In episode 246 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Alexander Sienkiewicz, chief marketing officer at SwimOutlet, the largest swim retailer in the United States. Listen in as Sienkiewicz discusses the brand's history, its e-commerce offerings, and his career background in retail. He shares how SwimOutlet launched an automated SMS campaign with Attentive, offering inspirational and uplifting…

In this episode of Retail Right Now, Total Retail's Ashley Chiaradio and Kristina Stidham discuss an article recently published by Total Retail’s sister brand, Women in Retail Leadership Circle, titled, “The New Moms on the Block: How Millennial Moms Approach Trying and Buying,” authored by Elizabeth Fogerty, chief strategy officer at EDGE Marketing. This article is…

As coronavirus maintains its hold on us, we’ve continued to hear words and phrases like “uncharted waters,” “unpredictable,” and “uncertain.” A recent Gartner poll revealed that 34 percent of businesses expect reduced levels of business operations due to COVID-19, and the retail industry is no exception. Sales were down 8.7 percent in March per the…

Welcome to this week's Retail Resources blog post, a curated list of the best content and resources I've seen over the past week that I hope will help you navigate through the coronavirus pandemic. This week I offer information about leadership, interesting data, employment information, and fun stuff that will hopefully help improve your spirits!…

In addition to changing how consumers work, the COVID-19 crisis is also changing how they shop. Instead of going to brick-and-mortar stores to purchase goods, consumers are focusing their shopping online. In fact, among primarily store-based retailers, the number of online orders in the U.S. and Canada were up 56 percent year-over-year for the two…

In this video, Editor-in-Chief Joe Keenan interviews Justin Silverman, co-founder of The Warming Store, an outdoor sporting goods retailer. Watch as Silverman discusses how the brand has been affected by the coronavirus pandemic, how operations and online sales have been impacted, and how Amazon.com's changing strategy during this time has helped increase sales at The…

COVID-19 has interrupted business as usual for nearly everyone. While social distancing is continuing to remain a necessity in most areas, it’s essential to continuously think about how to navigate a localized digital presence to remain top-of-mind for consumers. Consider how consumers are looking for local business information during this global pandemic — local search…

Consumers willingness to adopt new products and try new experiences hasn’t merely increased; it’s reached an entirely new level of hyperadoption that retail brands are claiming they can’t keep up with. With consumers just as quick to try new brands as they are to walk away from ones they were once loyal to, retailers are…

Amazon.com's dominance in the evolving e-commerce landscape continues as it pushes further into the grocery category with its acquisition of Whole Foods and the launch of Amazon Pantry. These moves have created numerous opportunities for consumer brands to get their products front and center with targeted audiences and leverage the incredible amount of shopper data…