Marketing
January 9, 2020 at 12:17 pm
The advertising industry is undergoing rapid change, and buckle your seatbelts, retail is next. The new era of advertising is called “programmatic,” which simply means the work done by yesterday’s ad agencies and media buying firms is now done by computers. We’re entering the programmatic era of retail, and the survivors will be masters of…
January 6, 2020 at 10:58 am
2020 is the year we all envisioned we would be driving flying cars, riding hover boards and walking around with smart contact lenses, all while communicating with our virtual personal assistant. Well … we’re still stuck in traffic, virtual reality is still a gimmick, and Alexa truly can tell the weather, play the music you…
January 6, 2020 at 9:58 am
In episode 228 of Total Retail Talks, Executive Editor Joe Keenan interviews Marcus Wilson, co-founder of NOBULL, a footwear, apparel and accessory brand for people who train hard and don't believe in excuses. Wilson discusses NOBULL's story, including its expansion into physical retail and its organic growth into various areas of the training market. He…
January 3, 2020 at 12:29 pm
Join us to learn about modernizing the way you communicate to bridge the experiential gap, turning web traffic into foot traffic.
December 23, 2019 at 11:45 am
Every business website has the challenge of converting its visitors. On average, a whopping 97 percent of website traffic remains unknown, and unconverted. Marketers respond to that challenge by using digital retargeting to stay in front of visitors, but the cold hard facts are that 30 percent of devices have ad-blocker software (and that rate…
December 19, 2019 at 9:01 am
The point of the broad-based California Consumer Privacy Act of 2018 (CCPA), signed by California Governor Jerry Brown in June, is to protect consumer data. For retailers wondering if the CCPA will impact their business, time is limited to figure out if and how. If you're a retailer selling products online and already compliant with the General Data…
December 12, 2019 at 2:04 pm
Making offers. Those finnicky little things marketers do in order to generate an order. Free this, bogo that, buy now and we will back up a semi-truck with all kind of freemiums to your home or office. All kidding aside, the offer you make is designed for one purpose: to reduce the friction between “should I…
December 10, 2019 at 2:26 pm
Abercrombie & Fitch is helping consumers unlock the wondrous possibilities of a long weekend getaway through a curated and immersive holiday shopping experience inspired by the brand’s ongoing campaign and digital content series, Do 96 Hours In. The “Do 96 Hours In” retail pop-up events spotlight packing essentials hand-selected for two markets, Los Angeles and…
December 6, 2019 at 11:20 am
There’s no understating the impact that small computer in your pocket has made on retail. But governmental bodies are starting to reckon with it. Starting January 2020, California will enact the California Consumer Privacy Act (CCPA). CCPA follows in the footsteps of the European Union’s General Data Protection Regulation (GDPR) and precedes the Brazilian Data…
December 5, 2019 at 11:41 am
Fifty percent of total U.S. e-commerce. One hundred million subscribers. Five hundred individual grocery stores. Its own distribution networks. Dare we talk about drones? For most, if not all U.S. retailers, Amazon.com represents a threat to the future retail landscape. But how long can its lead last? Amazon may command the current e-commerce marketplace, but…
