Marketing

Retailers of all sizes are feeling the impact of the coronavirus. With the situation changing daily, there's understandably a lot of uncertainty. However, digital marketers need to create a response plan for navigating the current landscape. By creating immediate, short- and long-term response plans, capturing loyalty, and updating ads across channels, retailers can achieve success…

The past few weeks have been filled with global uncertainty, and the retail industry has been heavily impacted since the national state of emergency was declared on March 13. Despite the recent industry turmoil, Listrak data from the two weeks following the declaration shows that overall e-commerce sales have jumped 31 percent year-over-year, demonstrating a…

Sigh, the old days when your only problem was the retail apocalypse. The coronavirus will be far more challenging to retailers, at exponentially faster speed. If you’re like me, you’re probably sick of hearing about infection rates and mortality. Let’s focus on what comes next, and what I would do if I were in your…

Here's an update to my last post about marketing automation in a time of crisis: Some of you have made adjustments to your automated emails and funnel-triggered messages, but frankly many have not. For example, Ruby Tuesday offered me a dine in buy one, get one (BOGO) offer. (To the restaurant chain's credit, I was…

The questions that keep multilocation retail marketing executives up at night have evolved alongside the number of new technologies and marketing channels used to reach consumers. One of the biggest struggles is how to best execute highly targeted marketing campaigns to customers across hundreds or thousands of very unique communities where the brand’s retail locations…

In this webinar, we’ll walk through how Planet Blue leverages an omnichannel view of the customer.

In this episode of Retail Right Now, Total Retail's Joe Keenan and Kristina Stidham discuss an article recently published on Total Retail titled, “Retailers: Are Your COVID-19-Related Communications Effective? Here’s How to Tell,” authored by John Landsman, manager of research analytics at SparkPost. The article discusses how during this time of crisis retailers are in…

Women in Retail Leadership Circle (WIRLC) recently held five Virtual Lounge sessions on Facebook Live with industry experts to learn more about how organizations and leaders are evolving their communication strategies and business operations in light of the COVID-19 global pandemic. During one of the sessions, WIRLC Co-Founder Melissa Campanelli chatted with WIRLC Board Member Emily Culp, CEO of Cover FX, about the makeup and skincare brand's communications strategy during the health crisis.

In this video, Editor-in-Chief Joe Keenan interviews Adam Saraceno, chief marketing officer at Peak Design, a retailer of high-quality travel and photography bags and photography equipment. Saraceno discusses how Peak Design is adapting to the economic downturn brought on by the COVID-19 outbreak, the brand's communication strategy with customers in a time of crisis, and how…

Across the global economy, every individual is being rocked by the impact of COVID-19. As the U.S. federal government weighs stimulus packages, retailers are highly focused on making decisions regarding employee and customer safety, store closures, brand communication, and improving efficiency of all marketing channels. In uncertain times, one of the few things we can…