Marketing

The explosive growth of retail media networks continues unabated, with over 200 networks now operating globally as retailers of all sizes stake their claim in this lucrative advertising channel. From grocery chains to home improvement stores, retailers are transforming their digital properties and first-party data into powerful advertising platforms that connect brands with high-intent shoppers.…

Dear brand leaders, At $8 million for a 30-second spot, brands have a lot riding on each ad that runs during the Super Bowl. While these commercials have proven to increase product demand, the overall effectiveness of Super Bowl TV advertising has declined 32 percent since 2020. While it's easy to blame the undertow of…

For retail marketers, the transition from the holiday season to the new year presents opportunities and challenges. While many businesses see the holiday period as their finish line, forward-thinking marketers understand that the real victory lies in converting seasonal momentum into year-round success. The first quarter typically sets the tone for the entire year’s performance.…

In episode 474 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Brad Santanna, head of omnichannel marketing at The Hershey Company, an industry-leading snacks company, and Steve Triplett, senior vice president of advertising sales at Vibenomics, an in-store digital advertising provider. Listen in as Santanna and Triplett provide insight into the benefits of in-store advertising…

Retail media promised prime shoppers, perfect timing, and unstoppable growth. However, as existing retail media networks mature and others join the marketplace, challenges are emerging. Rising costs, limited on-site inventory, and the need for more robust measurement metrics are prompting marketers to consider how retail media can evolve to sustain its upward trajectory. Retail media…

At a growth rate of 21.8 percent for 2024, retail media is the fastest-growing form of ad spend in the U.S., according to data from eMarketer. As impressive as that growth rate is, retail media faces challenges hampering its growth. Dominance in Retail Media For one, data from eMarketer shows that Amazon.com will account for…

The monetization of customer data is a significant trend in retail, but today’s shoppers are as tech-savvy as they are sensible and acutely aware of how their personal data is used. This poses a unique set of challenges and opportunities for retailers, as customers expect exceptional shopping experiences while remaining vigilant about their privacy. In…

Imagine logging onto your favorite social platform and seeing a digital avatar of yourself modeling a brand’s latest loungewear or, more surprising, underwear. Creepy? Cool? Maybe both? According to The Verge, Meta announced that it’s testing a new feature that creates artificial intelligence-generated content for you “based on your interests or current trends,” including some…

Marketing to various generations in the retail industry requires a strategic approach tailored to the unique preferences and behaviors of each age group. Baby boomers, Generation X, millennials, and Generation Z each present distinct opportunities and challenges for retailers looking to engage and convert them into loyal customers. Understanding the nuanced expectations and needs of…

Can we really call retail media advertising? It’s a question raised recently by marketing professor Byron Sharp, who suggested retail media should be seen more as a distribution channel than an advertising channel. He argues that if we consider paid search or display ads on platforms like Amazon.com as advertising, we must also acknowledge that…