Marketing

During a keynote presentation at Total Retail Tech 2024, Sucharita Kodali, vice president and principal analyst at Forrester, shared an analysis of industry data and consumer insights. SoLoMo, or social, local and mobile, has been a term used by retail marketers for years. In this video clip from her session, Kodali provides a gauge on…

With the holiday season in full swing, retailers are already navigating an economic landscape marked by shifting consumer behaviors. According to Deloitte, holiday retail sales are expected to increase by more than 3 percent this year, a long-awaited sign that we're finally approaching pre-pandemic levels. After weathering years of economic uncertainty and inflation-impacted prices, consumers…

In today’s fast-paced retail environment, mid-market brands face the challenge of competing with industry giants with more resources and larger budgets. However, retail media networks (RMNs) are leveling the playing field, providing these smaller companies with powerful tools to engage customers across multiple channels. With advanced ad targeting and data-driven strategies, mid-market businesses can achieve…

The landscape of direct-to-consumer (DTC) retail is rapidly shifting. Today's brands are grappling with challenges such as signal loss, reduced access to key data sources, and tighter privacy regulations that have rendered even first-party data insufficient in sustaining growth online. Many brands are turning to walled gardens like Google, Facebook, and Amazon.com as potential solutions.…

During the opening keynote at Total Retail Tech, Christopher Thomas-Moore (CTM), senior vice president and chief digital officer at Domino's, spoke about the digital transformation the pizza chain has embarked on. CTM shared how Domino's commitment to innovation, customer focus, and data-driven strategies has propelled the brand to new heights. In this clip from CTM's…

This video features a keynote from Christopher Thomas-Moore (CTM), senior vice president and chief digital officer at Domino's, titled "How Domino's Has Delivered its Digital Transformation" from Total Retail Tech 2024 in Charlotte, NC. A commitment to digital innovation is at the core of Domino’s growth strategy. In this keynote session, Christopher Thomas-Moore (CTM) unveils…

Many retail marketers debate the utility of taking a political stance as a brand or remaining neutral, especially during contentious times like an election year. But is this hot-button issue as important as it seems? According to recent data from a Sitejabber survey, the answer may be “no.” While some brands feel compelled to engage…

In episode 467 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Frank Crowson, senior vice president and chief marketing officer, and Jim Nelson, fractional executive creative director at Northern Tool + Equipment, a family-owned, leading supplier of high-quality tools and equipment. Listen in as Crowson and Nelson provide an overview of the company and its 40-plus…

In this episode of Total Retail Tech Insights, Editor-in-Chief Joe Keenan interviews Mitesh Lakhani, senior director of solutions consulting at Adverity, the integrated data platform for the modern marketer. Listen in as Lakhani details his career background and Adverity's offerings (1:00), the evolution of marketing data management in retail (2:50), and the biggest data management…

In today's digital age, consumer packaged goods (CPG) and e-commerce brands face a daunting challenge: navigating the labyrinth of fragmented consumer journeys. With potential customers bouncing between social media, websites, apps and physical stores, traditional marketing approaches are struggling to keep pace. Enter purpose-driven marketing — the compass guiding brands through this chaos and revolutionizing…