Marketing
February 4, 2020 at 12:30 pm
Valentine’s Day is rapidly approaching, and retailers everywhere are feeling the pressure. In 2019, Valentine's Day shoppers spent an impressive $20.7 billion on candy, bling, teddy bears, flowers, and other romantic gifts, according to the National Retail Federation. From new marketing campaigns, new promotions, and big, attractive discounts, retailers and e-tailers alike are trying to…
January 30, 2020 at 10:14 am
Two conflicting sentiments — hope and trepidation — are the driving force behind many U.S. retailers’ marketing plans for this year. U.S. retail sales rose 3.4 percent during the 2019 holiday season. The online sales for apparel, jewelry, and department stores all saw year-over-year increases. In 2020, retailers hope for growth rests on their ability to…
January 28, 2020 at 10:06 am
Successful retailers know that retail is all about customer experience, whether online or in brick-and-mortar stores. Before consumers begin their buying journey, they first want to know what to expect before they engage. For example, it's typical for modern-day customers to read brand reviews, look at company Facebook pages, and browse photos on Google and…
January 27, 2020 at 12:30 pm
Over the past decade, retail has undergone a number of shifts that have redefined how consumers find and purchase products. An analyst looking ahead from 2010 would have struggled to predict many of the changes we've seen, especially the ways in which the rise of smart devices have disrupted the retail experience. As we head…
January 27, 2020 at 11:20 am
In episode 231 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Melanie Huet, chief marketing officer at Serta Simmons Bedding (SSB), the largest manufacturer and distributor of mattresses in North America. Listen in as Huet talks about her career background in both global brand and D-to-C marketing, as well as where she hopes to lead SSB's…
January 22, 2020 at 12:48 pm
One thing is for sure: media and retail are both challenging environments. Retail is facing challenges from increased consumer choice — in-store, online, social media — and complexity is everywhere. Despite those challenges, holiday retail sales grew 3.4 percent this year, according to a MasterCard Spending Pulse Survey. With media, viewers have more choice than…
January 20, 2020 at 9:09 am
In episode 230 of Total Retail Talks, Executive Editor Joe Keenan interviews Eli Winkler, chief marketing officer at La-Z-Boy, a leading home furniture manufacturer and retailer. Listen in as Winkler discusses the furniture retailer's history, how the business has adjusted to consumers' changing behaviors, and the technology enhancements La-Z-Boy offers shoppers in its stores and…
January 19, 2020 at 7:24 pm
Online shopping’s share of the retail market has been growing ever since Amazon.com and eBay first came on the scene more than two decades ago. The astonishingly fast worldwide adoption of mobile devices created another e-commerce portal, allowing people to make purchases using their phones from anywhere with a connection. Retail branded apps and the…
January 15, 2020 at 9:36 am
The notion that millennials are harbingers of the retail apocalypse is, in fact, a myth. New data from Accenture quashes this misconception, having found 82 percent of millennials prefer shopping in brick-and-mortar stores. The fact that millennials haven’t simply abandoned brick-and-mortar retail in favor of online shopping is a testament to the power of a smart, unified…
January 10, 2020 at 11:14 am
Artificial intelligence (AI) is a hot topic and many marketers have high expectations for the technology. There are lofty predictions for AI in the future, however, there are already a lot of applications for the technology within marketing automation that retailers have yet to take advantage of. What does it look like in practice?
