Marketing

What if you didn’t have to guess the winning lottery numbers? What if you didn’t have to guess which horse wins the race? What if you didn’t have to guess if your advertisement would be successful? It’s 2020, and there’s no need to guess anymore. Well, at least in advertising. We measured more than 150…

In this interactive webinar, our expert speakers will discuss the areas you need to prioritize to future-proof your business.

Regardless of the circumstance, retailers must meet their customers where they are. With cell phone usage increasing by 56 percent among all consumers since COVID-19 stay-at-home orders have been enforced, retailers must pivot their marketing strategies to meet customers in their new medium of choice: SMS. According to research from BounceX’s COVID-19 retail report, owned…

During the Women in Retail and Total Retail Virtual Lounge, held on April 28, Rebecca Minkoff, co-founder and creative director, Rebecca Minkoff, participated in an interview that touched on a wide range of topics. In this video clip, Minkoff notes that out of times of great challenge, such as economic depressions and health pandemics, emerges innovation and truly great companies.

As difficult as it might be to envision, the recovery from COVID-19 is inevitable. While marketers are understandably focused on the present day, it’s only a matter of time before the market corrects and people get back to working, shopping, traveling, and going about their lives. The question isn’t just what marketers need to do…

In episode 248 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Mariah Chase, CEO of ELOQUII, a plus-sized clothing brand for women. Listen in as Chase discusses the history of the brand, her career background, and how ELOQUII fills a gap in the market for quality plus-sized apparel. She shares how the brand is communicating…

By now, we know the overall impact of COVID-19 in the first quarter of 2020 on some of the larger players in the digital advertising ecosystem was not as bad as initially feared. This is broadly consistent with what Kenshoo saw in its quarterly reporting on the state of online advertising as well. However, it…

As we move past the mitigation phase of COVID-19 and embark on reopening strategies, smart retailers and brands will learn from the early lessons we can draw from the unfolding crisis. The past several weeks and months have brought more disruption than almost any other series of events in recent American history. Previous disruptions, ranging…

How are you coping with the economic setback that’s affected all of us during the COVID-19 outbreak? Have you changed your business model or altered your marketing strategy? If you’re not sure what to do, follow these six steps and you’ll be on your way to keeping your business rolling throughout these challenges: 1. Develop…

At first glance, McDonald's new ads reminding customers about the restaurant's contact-free options such as home delivery and drive-through takeout during the pandemic is a straightforward example of how brands are adapting to the COVID-19 crisis. However, the ads are a lot more clever than that. In fact, they're speaking directly to a major — but…