Marketing

In episode 248 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Mariah Chase, CEO of ELOQUII, a plus-sized clothing brand for women. Listen in as Chase discusses the history of the brand, her career background, and how ELOQUII fills a gap in the market for quality plus-sized apparel. She shares how the brand is communicating…

By now, we know the overall impact of COVID-19 in the first quarter of 2020 on some of the larger players in the digital advertising ecosystem was not as bad as initially feared. This is broadly consistent with what Kenshoo saw in its quarterly reporting on the state of online advertising as well. However, it…

As we move past the mitigation phase of COVID-19 and embark on reopening strategies, smart retailers and brands will learn from the early lessons we can draw from the unfolding crisis. The past several weeks and months have brought more disruption than almost any other series of events in recent American history. Previous disruptions, ranging…

How are you coping with the economic setback that’s affected all of us during the COVID-19 outbreak? Have you changed your business model or altered your marketing strategy? If you’re not sure what to do, follow these six steps and you’ll be on your way to keeping your business rolling throughout these challenges: 1. Develop…

At first glance, McDonald's new ads reminding customers about the restaurant's contact-free options such as home delivery and drive-through takeout during the pandemic is a straightforward example of how brands are adapting to the COVID-19 crisis. However, the ads are a lot more clever than that. In fact, they're speaking directly to a major — but…

In approaching the COVID-19 crisis from a marketer’s perspective, the question is how, not if, the world will change when the restrictions are lifted. My intuition relies on what marketers believe and researchers have proven — the repeated behavior learned during this several month crisis will form new consumer habits. In particular, we think the…

There’s no denying the Amazon Marketplace has completely changed the way brands do business with consumers. Close to 70 percent of all online shoppers now begin their product search on Amazon.com, even if they don’t think they will make a purchase on the site. With more than 20 million individuals logging into Amazon every month in…

In episode 246 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Alexander Sienkiewicz, chief marketing officer at SwimOutlet, the largest swim retailer in the United States. Listen in as Sienkiewicz discusses the brand's history, its e-commerce offerings, and his career background in retail. He shares how SwimOutlet launched an automated SMS campaign with Attentive, offering inspirational and uplifting…

In this episode of Retail Right Now, Total Retail's Ashley Chiaradio and Kristina Stidham discuss an article recently published by Total Retail’s sister brand, Women in Retail Leadership Circle, titled, “The New Moms on the Block: How Millennial Moms Approach Trying and Buying,” authored by Elizabeth Fogerty, chief strategy officer at EDGE Marketing. This article is…

As coronavirus maintains its hold on us, we’ve continued to hear words and phrases like “uncharted waters,” “unpredictable,” and “uncertain.” A recent Gartner poll revealed that 34 percent of businesses expect reduced levels of business operations due to COVID-19, and the retail industry is no exception. Sales were down 8.7 percent in March per the…