Marketing

Although grocery shoppers haven’t fully embraced transacting online, digital still plays a major role in informing their purchase decisions. A study from Deloitte found that 80 percent of shoppers have used a digital device to browse or research grocery products. To align with consumers’ preferences for digital, marketers are converting their print mailers into digital…

Optimizing the customer journey regularly tops the list of priorities for retailers, and it seems like 2019 was the year that those efforts started to pay off. The second annual State of Customer Journey Optimization (CJO) report from Yieldify reveals a step-change from 2018: where only 62 percent of marketers were satisfied with their optimization of…

In this video, Total Retail's Kristina Stidham and Ashley Chiaradio celebrate the 100th episode of Retail Right Now! Each week for the past 100 weeks, we’ve brought you the latest news, top industry trends, and more to keep you up-to-date with what’s happening in retail right now. To celebrate, we’re going to get you up-to-date with…

Amazon.com's record-breaking 2019 Prime Day and holiday season reflect an increasing consumer preference for shopping on the marketplace, as well as a growing opportunity for brands to reach millions of additional shoppers. The above scenario sounds like third-party seller bliss, but there’s trouble in paradise. As nearly 3 million sellers crowd the marketplace, the costs…

In episode 233 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Jan-Willem Driessen, former vice president of global marketing and direct-to-consumer at Black Diamond Equipment, a global retailer specializing in climbing, hiking and skiing apparel and equipment. Listen in as Driessen discusses Black Diamond Equipment's growing direct-to-consumer business, its transition away from being a primarily wholesale brand, and why the brand is changing its focus to D-to-C.

With less time between Thanksgiving and Christmas, and growing consumer expectations, the busiest season for retailers and shoppers continued to evolve in 2019 as the battle for consumers’ attention and dollars was as competitive as ever. Alliance Data’s Holiday Hindsight research and holiday retail data showed the importance of customer connections, convenience and channels, promotions,…

As a consumer and experience designer, the future of retail is exciting to think about. We’re living in an economy where experience and convenience are driving innovation across the entire customer experience. Almost daily we see old models making way for the new. For some brands — i.e., those that aren’t actively working to keep…

With Valentine’s Day right around the corner, many businesses are slashing their prices and sweetening up their deals to gear up for another unofficial retail holiday. In 2019, the National Retail Federation reported that Valentine’s Day sales totaled an all-time high of $20.7 billion. Although department stores slightly edged internet sites, 27 percent of consumers…

Technology has changed the way consumers shop and relate to brands. As digital channels, platforms and devices continue to evolve, consumer behaviors do too. Consumers today are digitally savvy, and many have become masters at navigating the omnichannel landscape. Accustomed to being everywhere at once, they’ve become channel agnostic, turning upside down the traditional concepts…

Modern direct-to-consumer (D-to-C) brands, which tend to be digitally native, have cracked the code on the contemporary shopper. Through a unique combination of brand voice, value proposition and storytelling, these brands have created memorable, end-to-end experiences that resonate with consumers on a deep, emotional level. As a result, Forrester forecasts that online spending for D-to-C…